Should Die And Die - 1214 Words

Karen was at a friend s birthday party that night where she drank gin-and-tonics and swallowed tranquilizers. After she came home, her roommates checked on her, and when they discovered she wasn t breathing (Chronology: Right to Die). When was the right to die first introduced? What were some of the first places to undergo the right to die? How does the right to die work? What is the right to die? People disagree with the right to die and how does that affect other people. Some people may think that the right to die shouldn’t be a thing. However the other people think that the right to die should be only used when they are in a state of certain discomfort. A doctor once went to jail for life with the charge of murder in the first degree†¦show more content†¦People agree with it because they think that if someone s in pain they should be able to be taken out of their misery. People use it if they something happened to them that they can t recover from and they don t see a point to live. Doctors usually use a lethal injection It works by killing the patient quick and clean. This is only allowed in some states (Wolf). If a 45 year old comes to a rational decision to end his life, researches it in the way he does, meticulously and decides that  ­Ã‚ ­now is the time I wish to end my life, they should be supported. And we did support him in that.However, for many this is not possible as illness takes over health and suffering becomes unbearable and unmanageable ( Right to an assisted death in the spotlight). . Active Wolf, Susan Wolf says,  ¨Physician-assisted suicide occurs when a physician provides medication or a prescriptio n to help a patient commit suicide ¨ (Wolf). Euthanasia involves deliberate actions by a physician who administers a lethal dose of a drug to end a person s life. Euthanasia most commonly occurs when a person with a (fatal) illness asks a doctor for a lethal injection. The practice is sometimes called mercy killing (Wolf). Last year, the 9th Circuit Court of Appeals ruled that the attorney general had exceeded his authority:  ¨Assisted suicide represents less than 0.1% of the total deaths in Oregon. Most of those who sought a doctor s help to end In Florida this week, a judge extended

The Concert Hall At Depaul University Essay - 1328 Words

The Concert Hall at DePaul University is an old church were concert and plays are held. I expected the concert hall to be larger when people spoke of it. I wasn’t expecting it to be held in a church hall. The Concert hall had about five to six rows on each side. The seats had an old antique feel to them as far as having a red type of carpet fabric on them. The lighting of the hall was dim and the light fixtures seemed had been updated with very nice fixtures. The audience that had attended the opera was a mixed crowd of ages and I would assume that most were in their upper thirties. Not a lot of young college student attended; maybe around five to ten were there to support their friends that were in the opera. The older audience were dressed business casual where as to the younger audience were just very causal/ street wear type of attire. Some audience member’s demeanors seem to be very neutral and others seem to be excited for the opera to start. The performers that were in the orchestra were dressed in black tie or semi-formal wear. The cast members were dressed like 1930’s or 1940’s in New York City costumes. The cast members seem to have excited demeanor and ready to perform. The Music in Act I toward the end of the act when Mae jones and her boyfriend Dick starts to sing â€Å"Moon- Faced, Starry-Eyed† the style of the piece appeared to be jazz. I thought this piece of music was jazz because of the rhythm having a beat that you could clap your hands to and had allegroShow MoreRelatedProject Mgmt296381 Words   |  1186 PagesApproach with Spreadsheets, Fourth Edition Stevenson and Ozgur, Introduction to Management Science with Spreadsheets, First Edition Project Management The Managerial Process Fifth Edition Erik W. Larson Oregon State University Clifford F. Gray Oregon State University PROJECT MANAGEMENT: THE MANAGERIAL PROCESS Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright  © 2011 by The McGraw-Hill Companies

Inaccessibility Fiction and Miller Free Essays

Inaccessibility Brook Thomas in his essay Preserving and Keeping Order by Killing Time in Heart of Darkness extends J. Hills Miller’s â€Å"unveiling† (Miller 220) of Conrad’s narrative. Miller’s essay Heart of Darkness Revisited demonstrates how Heart of Darkness â€Å"belongs to the genre of the parabolic apocalypse† (Miller 217). We will write a custom essay sample on Inaccessibility: Fiction and Miller or any similar topic only for you Order Now Thomas responds to Miller’s unveiling â€Å"a lack of decisive unveiling in Heart of darkness† (Miller 220) by reading â€Å"historically the narrative that Conrad weaves† (Thomas 239) so that we might be able â€Å"to come closer to a truth† (Thomas 239). Thomas presents the possibilities of decisive unveiling, which Miller claims, Heart of Darkness lacks. Miller’s questions what makes Heart of Darkness an apocalyptic parable? Subsequently Miller analyzes Conrad’s narrative â€Å"in light of these generic classifications† (Miller 207). Thomas is cautious in interpreting Conrad’s narrative and questions the possibility of being able to glimpse into an essential truth by placing the text in historical context. Thomas quotes Miller, to synthesise â€Å"Conrad’s fiction in the context of the history of ideas† (Thomas 242), and later on takes up Miller’s suggestion in the evaluation of The Nigger of the â€Å"Narcissus† by Conrad to demonstrate that there can be â€Å"decisive unveiling† (Miller 220). Although Thomas does not mention Miller’s essay Heart of Darkness Revisited he quotes Miller’s The Disappearance of God and Poets of Reality. In addition to Thomas quoting Miller, both critiques adopt similar approaches in their essays. One of the first passage they quote from Heart of Darkness is Marlow informing us â€Å"the meaning of an episode was not inside like a kernel but outside, enveloping the tale which brought it out only as a glow brings out a haze, in the likeness of one of these misty halos that sometimes are made visible by the spectral illumination of moonshine† (Heart of Darkness p. 20) both critiques examine Conrad’s writing and his purpose of writing. Miller’s analysis is that Conrad presents to us the description of â€Å"two kinds of stories: simple tales and parables† (Miller 208) and that Marlow’s stories â€Å"like the meaning of a parable- is outside, not in† (Miller 208) and goes on to say that the parable is inaccessible. Thomas quotes this passage to agree with Miller that â€Å"there is no guarantee that we will penetrate to the essential truth† (Thomas 239) at the same time suggest the possibility to glimpse truth â€Å"if we read historically the narrative that Conrad weaves† (Thomas 239). I am convinced that Thomas complicates Millers argument. Miller quotes Marx to define a parable like â€Å"the use of real life condition to express another reality or truth not otherwise expressible† he then compares the parable used from the Bible to demonstrate how Conrad’s fiction functions as a parable. Miller proves Heart of Darkness to be a parabolic apocalypse. In reference to the earlier passage from Heart of Darkness of the haze, Miller compares the image of the haze and illumination Conrad creates, with the â€Å"case of Jesus’ parable of the sower† (Miller 210) as Conrad uses â€Å"realistic and almost universally known facts as the means of expressing indirectly another truth less visible† (Miller 210). Miller further explains that Conrad’s parable becomes not just a way to examine Marlow’s story, consequently to examine Conrad’s narrative itself. Miller quotes Wallace Stevens that â€Å"there is no such thing as a metaphor of a metaphor† and moves on to use the Bible and Conrad’s The Nigger if the â€Å"Narcissus† to demonstrate inaccessibility of Heart of Darkness. Using the parable of the sower Miller explains: â€Å"If you understand the parable you do not need it. If you need it you cannot possibly understand it† (Miller 210). Likewise Heart of Darkness based on the facts of History and Conrad’s life is used to express â€Å"the evasive and elusive truth underlying both historical and personal experience† (Miller 210) being a parable would fail to illuminate one who does not see the darkness. Miller picks out the passage of Marlow’s narration of life sensation and the impossibility of communicating life sensation sets it against the image of the halo in the mist to show us that Heart of Darkness â€Å"is a revelation of the impossibility of revelation† (Miller 212). The Nigger of the â€Å"Narcisusus† is used by both critiques to examine Conrad’s purpose of writing but interpretations of both critiques differ. They both quote similar passage of Conrad proclaiming his attempt to make his readers see and â€Å"that glimpse of truth for which you have forgotten to ask†. Miller picks out the â€Å"double paradox† of seeing darkness in terms of light and the two sense of see one as physical vision and second the unveiling the invisible truth. Like the parable of the sower Miller states the Heart of Darkness does not accomplish in makes the reader glimpse truth. This analysis differs from Thomas analysis of the same quotation from The Nigger of the â€Å"Narcisusus†. Firstly Thomas uses this quotation to synthesis Conrad’s narrative and history, that Conrad re-envisions the way ineteenth-century historians that to â€Å"discover truth we had forgotten was to reconstruct it historically† (Thomas 248) linking the reading of the narrative with historical context. Secondly Thomas quotes The Nigger of the â€Å"Narcisusus† where â€Å"Conrad explicitly compares his work as an artist to the work of civilization† (Thomas 254) here Thomas links reading Heart of Darkness for the Conrad’s writing and focus on work . While Miller narrows the reading of Heart of Darkness and the inaccessibility of the narrative, Thomas points various ways to allow the narrative to be accessible. Miller examines the similarity between a parable and apocalypse genre through the notion that both â€Å"is an act of unveiling† (Miller 207). Again Miller uses the Bible to demonstrate how Heart of Darkness follows the genre of the apocalypse. Miller compares Conrad’s narrative structure of how the â€Å"reader of Heart of Darkness learns through the relation of the primary narrator, who learned through Marlow, who learned through Kurtz† (Miller 214) to â€Å"the book of Revaltion, God speaks through Jesus, who speaks through a messenger angle, who speaks through John of Patmos, who speaks to us† (Miller 214). This speaking through one next farther is what characterizers Heart of Darkness as the genre of the apocalypse. Miller synthesis of Heart of Darkness as a parabolic apocalypse is what leads to his conclusion to the lack of decisive unveiling in the novel. The â€Å"ventriloquism† (Miller 214) of having a voice behind a voice and deprives the novel a voice of authority. Miller proves how the novel fits in the generic classification and identify the writing of Conrad to unveil as deeper truth but points out that the problems of the parable and apocalypse in making the Heart of Darkness inaccessible. Thomas acknowledges this inaccessibility but presents us with possible accessible reading through the synthesises he suggests. Thomas quotes Conrad’s Notes on Life and Letters and follows through Conrad’s stand that â€Å"fiction is history† and by placing Heart of Darkness in the context of history we can attempt to glimpse a truth. Thomas presents that Conrad weaves a story that â€Å"that proves to be truer that history† (Thomas 242). Thomas introduces British modernist novelist James Joyce, D. H Lawrence, Virginia Woolf and E. M. Foster linking them with the â€Å"Jacques Lacan’s revision of Hegel† (Thomas 243) and some recent critiques concept of â€Å"the other†. By using the modern novelist to illustrate encounter between east and west Thomas synthesises Heart of Darkness as an encounter of Europe’s another with the other within itself. Thomas goes on to demystify the Eurocentric history and draws on modern thinkers Friedrich Nietzsche for poststructuralist thought and Sigmund Freud for psychoanalysis. Thomas states â€Å"for critics like Miller trying to cope with the loss of confidence in the Eurocentric view that is dramatized by Conrad’s narrative† (Thomas 244) but Thomas asserts that Conrad’s narrative help identify the condition for poststructuralist thought. And Freud as Thomas states â€Å"Conrad’s narrative [of] Africa eludes all attempts of the Western mind-especially a male mind – to understand it†. However Thomas points out the problem of simply accepting this reading denying the encounter with â€Å"the other† the non – European, if it is reduced to a function of understanding Europe. Thomas goes back to close read and from the novel and looks at The Nigger of the â€Å"Narcisusus† to examine Conrad’s purpose. How Thomas moves beyond Miller in his analysis is by examining the â€Å"breaks and gaps† (Thomas 251) within the narrative. Miller almost alludes to the encounter of the other within Europe â€Å" the end of the Western civilization, or of Western imperialism, the reversal of idealism into savagery† (Miller 218) but goes on to show that the ironies in Marlow’s narrative is impossible to read with a clear meaning. Miller begins with Marx by using his definition of parable conversely Thomas ends with Marx in examining work and how it is â€Å"work, then, that constructs the lie of civilization† (Thomas 255). Thomas refers back to Conrad’s The Nigger of the â€Å"Narcisusus† examines a passage and draws Miller into the discussion pointing to the task of the writer to be a workman of art to provide a glimpse of truth to the man caught in labour. Work then links with Conrad’s narrative and the breaks and gaps from which Thomas suggests to draw a definitive unveiling. Thomas ends with a more radical envisioning one which allows â€Å"the other† to be represented not one suppressed in an understanding of Europe while Miller ends that his analysis of the novel has made his a witness pushing the truth further away as he adds on to the voices. As compelling as Miller’s close reading and comparison with the Bible, Thomas’s extension of Miller’s discussions makes Thomas argument more convincing as he presents an additional step of not just looking into Conrad’s narrative but also the breaks in it. Reference Miller, J. Hillis. â€Å"Heart of Darkness Revisited. † In Conrad Revisited: Essays for the Eighties, edited by Ross C. Murfin, pp. 31-50. University: The University of Alabama Press, 1985. Thomas, Brook â€Å"Preserving and Keeping Order by Killing Time in Heart of Darkness. † In Conrad Revisited: Essays for the Eighties, edited by Ross C. Murfin, pp. 31-50. University: The University of Alabama Press, 1985. How to cite Inaccessibility: Fiction and Miller, Papers

Motivation Aspects in an Organization

Question: What do Tesco believe will motivate people to work for them? Answer: Introduction Abraham Maslow's hierarchy of needs suggests that motivation depends on the psychological requirements of the employees. In working conditions, this is met by establishing a conducive working environment and the establishment of health and safety policies (Kremar and Hammond, 2013). For an organization to succeed, effective teamwork plays a significant role in its sustainability. In his equity theory, Adams argued that the personnel strive for fairness and justice within a firm. Employees evaluate the level of equity and impartiality employed by the employer while motivating them (Adams, 1965). For enhancing justice and fairness in employee motivation, organizations should balance the workforce's inputs to the job against the outputs. The purpose of this essay is analyzing how Tesco can make use of Maslow's Hierarchy of Needs and Adams theory in motivating people to work for the company. What Motivates People at Work Maslow's Hierarchy of Needs Application Maslow's theory suggests different individuals get driven by various factors depending on what they want to achieve from work. Tesco values every employee's idea while making strategic decisions on how to improve customer based services. According to Cianci and Gambrel, (2003), to motivate the workforce at Tesco, the management should arrange all human resource management policies in a manner that addresses the physiological needs. The company should ensure regular and avoid delays in paying the employees. Further, for Tesco to motivate the personnel, the management should create a conducive working environment and offer the necessary resources for accomplishing the set goals. The core goal of Tesco is giving every customer an excellent experience by providing improved quality, stronger range, and better services. Since only the experienced employees can assist the company in accomplishing the set goals, application of Abraham Maslow's Theory that job security and safety motivates employees should not get taken for granted. As argued by Malows, (1943), while motivating employees for Tesco, the company should establish health and safety policies that relate to the feelings and freedom from threats to one's existence in the job. Further, creating of employee based insurance and pension schemes motivates employees to work towards reaping Tesco's maximum productivity. Further, Abraham Maslow's theory argued that building firm employees relations within the company play a significant role in their motivation to carry out their tasks. Tesco should encourage teamwork amongst the employees since this can motivate their performance (Kremer and Hammond, 2013). Based on the company's critical leadership skills, Tesco trusts and colleagues and looks forward to achieving more results together. Also, people can get motivated if Tesco encourages creativity and innovation by investing in new technologies that cope with existing market trends. With teamwork and a mutual integration of employees efforts further can motivate the personnel in different departments at Tesco. Adams Equity Theory Application Adams's Equity theory emphasizes that companies should eradicate all aspects of inequity when it comes to promoting the personnel or allocating bonuses. In the circumstance that certain employees realize that they receive less pay for the same contribution as others carrying out the same duty, they feel demotivated (Churchard, 2013). Tesco should balance the input value of an employee to the firm as well as the output gained by the person after conducting their roles. For example, employees feel motivated when they get compensated for overtime working hours. Motivated employees maximize their efforts to achieving optimal productivity of a company. The management of Tesco should understand that, for the company to reap maximum returns, employees also expect a fair return for their efforts. According to Churchard, (2013) colleagues doing a similar job, having the same experience and qualification should get rewarded the same salary. Recognizing employees efforts to Tescos performance in all stalls can motivate them. According to Adams equity theory, (1965), employees feel motivated if they get given time to relax and still earn a portion in their net salaries. Further, Tesco should motivate staff by organizing recreational activities at the expense of the company. Steel and Konig, (2006) further argues that people get motivated to doing their best and ensuring organizational effectiveness if they get recognized in decision-making approaches for the company. Recognizing that one has the right skills, education, and experience in advising the business motivates the responsible employee. Conclusion Based on motivation theories, the management authorities of all companies understand that motivated staff assists the organization in improving productivity. However, different firms have different approaches for motivating their employees. While motivating employees encourage high performance, demotivated employees remain opposed to changes and policies implemented by the management. Therefore, companies should adopt effective motivation policies such as designing pay systems, employees review programs, and offer training and development opportunities to improve productivity. References Adams, J. S. (1965) Inequity in social exchange, in Berkowitz, L. (ed.) Advances in Experimental Social Psychology, New York, Academic Press. Churchard, C. (2013) Job satisfaction beats bonuses in staff motivation stakes' People Management, 21 October, London, Chartered Institute of Personnel and Development, [online]. Available at www.cipd.co.uk/pm/ people management/b/weblog/archive/2013/10/21/job-satisfaction-beatsbonuses-in-staff-motivation-stakes.aspx (Accessed 15 August 2016). Cianci, R. and Gambrel, P. (2003) Maslow's hierarchy of needs: Does it apply to a collectivist culture', Journal of Applied Management and Entrepreneurship, vol. 8, no. 2, pp. 14361. Kremer, W. and Hammond, C. (2013) Abraham Maslow and the pyramid that beguiled business BBC World Service, 31 August, [online]. Available at www.bbc.com/news/magazine-23902918 (Accessed 15 August 2016). Maslow, A. (1943) A theory of human motivation, Psychological Review, vol. 50, no. 4, pp. 37096. Steel, P. and Konig, C.J. (2006) Integrating theories of motivation, Academy of Management Review, vol. 31, no. 4, pp. 889913.

ENGLISH FINAL ASSIGNMENT Essays - Gender Studies,

ENGLISH FINAL ASSIGNMENT NAME: Jigmey Topgyal Professor: Jennifer Judge Course Code: EAC 150 Due date: April 11th, 2017 Distinctive Setting In "The Exotic Pleasure" In general, people are dependent on money for survival and money entices people to all kind of sins. The story "The Exotic Pleasure" is about a destitute couple who adopts a bird and exploits it to earn their living. However, as the saying "what goes around comes around", the couple eventually gets paid for what they have done wrong to the bird by using it as an object and corrupting people for money. As an Australian writer, the author, Peter Carey connects his story "The Exotic Pleasure" with the real-life events that he experienced in his life. Over the years, after the post colonization by the British in Australia, he often saw changes in infrastructure, capital and people's behavior in society. To show the changes he saw, he wrote this story with destructed setting linked with the theme of capitalism, greed and colonization. In the story "Exotic pleasure" by Peter Carey, the key themes of Capitalism, greed and colonization are revealed through the setting of a wasteland and c orrupted society where the capitalism has taken over human decency. A new-society where male and female roles have switched as women become dominant than men in work field. In this apocalyptic world, we see the conquest of bird species over human by taking advantage of the weaknesses noticed in human's character. Capitalism can control human's behavior and makes them corrupt and greedy as wasteland. People are born naive as they grow and reach a threshold in their life when they become desperate and realize the importance of money, they become corrupted. In the story, "The Exotic Pleasure", Lily is desperate for money as her husband does not get job wherever he goes but as soon as she gets her hand to the exotic colorful bird, she starts to think of doing business by exploiting the bird. She said, "we need it for tomorrow. It's our business. That's what I mean about it no being a pet." (Peter 118). Lily s mind has corrupted with money as her mind has become wasteland where she cannot think of anything else except for making money. In the story, she buys the bird for 5 dollars as not to make it a source of her income but to keep it as a pet. However, she starts doing business using the bird by charging "a dollar a minute for people to stroke it." (Peter 118) and makes more than she bought that bird for. The author tries to point out that the colonization has led transformation in people's character as making them corrupt as wasteland where no natural site can be seen which people are born with. In modern world money has become everything for people and at this point "Corruption prevails where there is ample opportunity for corruption at little cost." ( Andersson 2009). People mind can be easily corrupted by capitalism as money become dominant that it begins to rule the entire soul and senses of people and it is compared to the scene of wasteland. In the new society, old societal norms are no longer followed as gender roles of Lily and Mort is switched in the story. Capitalism has a great effect to human lives, changing the roles of gender such as men becomes jobless and women goes to work. In the beginning of the story, Mort is in search of job and Lily is a pregnant woman. However, when Lily starts her business with the exotic bird, Mort "did less and less now it was Lily who not only attracted the crowds but also took the money." (Peter 126). The author points out that how capitalism has generated greed inside people which often can be seen through the roles of women "changing more quickly over time than those of men. Women were also perceived as taking o masculine-agency characteristics, in contrast men, who were perceived as taking on feminine -feminine-communal characteristics." (Esther 2012). Lily's greed generated by capitalism can be seen in the story as a pregnant woman doing business. Lily's greed has taken control over her mind and

Walter Gropius, Short Profile of the Bauhaus Designer

Walter Gropius, Short Profile of the Bauhaus Designer German architect Walter Gropius (born May 18, 1883, in Berlin) helped launch modern architecture in the 20th century when he was asked by the German government to run a new school, the Bauhaus in Weimar in 1919. As an art educator, Gropius soon defined the Bauhaus school of design with his 1923 Idee und Aufbau des staatlichen Bauhauses Weimar (Idea and Structure of the Weimar State Bauhaus), which continues to influence architecture and the applied arts. The vision of the Bauhaus school has permeated world architecture- wildly influential writes Charly Wilder for The New York Times. She says it’s difficult today to find some corner of design, architecture or the arts that doesn’t bear its traces. The tubular chair, the glass-and-steel office tower, the clean uniformity of contemporary graphic design- so much of what we associate with the word modernism- has roots in a small German art school that existed for only 14 years. Bauhaus Roots, Deutsche Werkbund Walter Adolph Gropius was educated at the Technical Universities in Mà ¼nich and Berlin. Early on, Gropius experimented with the combination of technology and art, building walls with glass blocks, and creating interiors without visible supports. His architectural reputation was first established when, while working with Adolph Meyer, he designed the Fagus Works in Alfred an der Leine, Germany (1910-1911) and a model factory and office building for the first Werkbund Exhibition in Cologne (1914). The Deutsche Werkbund or German Work Federation was a state-sponsored organization of industrialists, artists, and craftsmen. Established in 1907, the Werkbund was the German fusion of the English Arts Crafts Movement with American industrialism, with the intent of making Germany competitive in an increasingly industrialized world. After World War I (1914-1918), the Werkbund ideals were subsumed into Bauhaus ideals. The word bauhaus is German, basically meaning to build (bauen) a house (haus). Staatliches Bauhaus, as the movement is sometimes called. brings to light that it was in the interest of the state or government of Germany to combine all aspects of architecture into a Gesamtkunstwerk, or complete work of art. For Germans, this was not a new idea- Bavarian stucco masters of the  Wessobrunner School in the 17th and 18th centuries also approached building as a total work of art. Bauhaus According to Gropius Walter Gropius believed that all design should be functional as well as aesthetically pleasing. His Bauhaus school pioneered a functional, severely simple architectural style, featuring the elimination of surface decoration and extensive use of glass. Perhaps more importantly, Bauhaus was an integration of the arts- that architecture should be studied along with other arts (e.g., painting) and crafts (e.g., furniture making). His artists statement was set forth in the Manifesto of April 1919: Let us strive for, conceive and create the new building of the future that will unite every discipline, architecture and sculpture and painting, and which will one day rise heavenwards from the million hands of craftsmen as a clear symbol of a new belief to come. The Bauhaus School attracted many artists, including painters Paul Klee and Wassily Kandinsky, graphic artist Kthe Kollwitz, and expressionist art groups such as Die Brà ¼cke and Der Blaue Reiter.  Marcel Breuer studied furniture making with Gropius and then led the carpentry workshop at the Bauhaus School in Dessau, Germany.  By 1927 Gropius had brought in Swiss architect Hannes Meyer to lead the architecture department. Funded by the German State, the Bauhaus School was always subject to political posturing. By 1925 the institution found more space and stability by relocating from  Weimar to  Dessau, the site of the iconic glass  Bauhaus Building Gropius designed. By 1928, having directed the school since 1919, Gropius handed in his resignation. British architect and historian Kenneth Frampton suggests this reason: The relative maturity of the institution, the unremitting attacks on himself and the growth of his practice all convinced him that it was time for a change. When Gropius resigned from the Bauhaus School in 1928, Hannes Meyer was appointed Director. A few years later, architect Ludwig Mies van der Rohe became the director until the schools closing in 1933- and the rise of Adolf Hitler. Walter Gropius opposed the Nazi regime and left Germany secretly in 1934. After several years in England, the German educator began teaching architecture at Harvard University in Cambridge, Massachusetts. As a Harvard professor, Gropius introduced Bauhaus concepts and design principles- teamwork, craftsmanship, standardization, and prefabrication- to a generation of American architects. In 1938, Gropius designed his own house, now open to the public, in nearby Lincoln, Massachusetts. Between 1938 to 1941, Gropius worked on several houses with Marcel Breuer, who had also immigrated to the United States. They formed the Architects Collaborative in 1945. Among their commissions were the  Harvard Graduate Center,(1946), the U.S. Embassy in Athens, and the University of Baghdad. One of Gropiuss later projects, in collaboration with Pietro Belluschi, was the 1963 Pam Am Building (now the Metropolitan Life Building) in New York City, designed in an architectural style dubbed International by American architect Philip Johnson (1906-2005).   Gropius died in Boston, Massachusetts on July 5, 1969. He is buried in Brandenburg, Germany. Learn More The Bauhaus, 1919–1933, The Metropolitan Museum of ArtA Bauhaus Life: Is Bauhaus Too International for America?The New Architecture and the Bauhaus by Walter Gropius, trans. P. Morton Shand, MIT PressWalter Gropius by Siegfried Giedion, Dover, 1992Gropius by Gilbert Lupfer and Paul Sigel, Taschen Basic Architecture, 2005Gropius: An Illustrated Biography of the Creator of the Bauhaus by Reginald Isaacs, 1992From Bauhaus to Our House by Tom Wolfe, 1981 Sources Kenneth Frampton, Modern Architecture (3rd ed., 1992).Charly Wilderaug, On the Bauhaus Trail in Germany, The New York Times, August 10, 2016.

Evidence Based Software Engineering Essay Example | Topics and Well Written Essays - 1500 words

Evidence Based Software Engineering - Essay Example BlueJ has been adopted to bring out teaching fundamental facts regarding object oriented programming. For one to learn object oriented programming without any difficulty, it will be important to use BlueJ. It is used to enable new learners get new concepts of Java programming in an easy way. The difficulties that are encountered in object oriented can be eradicated with the use BlueJ. BlueJ, like Eclipse, is used when programming applications in Java 2 Platform, and also the Standard Edition (J2SE). Developing simple programs is still possible as one can create objects and call methods that are associated with these objects using the user interface of BlueJ. The experience is simple and it is simple to understand classes and objects. Classes and objects are the building blocks that are required in programming. It is important to ensure that they are learning and adopted by new programmers. My friend will, therefore, require using BlueJ because the program is simple and does not have a lot of features (Kwan & Theodorou 2009). Another feature that is useful by using BlueJ programming language is the fact that there are UML diagrams which are manipulated by the learners as they write their programs. This enables users to interact with the program as they learn new facts about the objects and classes that are important in programming using the object oriented paradigm (Stoler 2004). Eclipse is a Java interactive development environment that is used when developing large programs. It has features that are complicated to novice programmers. It is important to use these features when the program will have to have the sophistication that befits it when it being used (Mahesh 2009). Between BlueJ and Eclipse, therefore, the one that fits the program that is being developed is BlueJ. The reasons that have been given are sufficient. BlueJ is used, mostly, for small programs. Their use fits a novice programmer (Papp 2001). Question 2 One particular problem that I found in u ndertaking step 2 of the evidence based software engineering methodology is that of getting articles which would address the problem I have. This is because there is no article I found that could talk exclusively about the two IDEs. Step two of the EBSE methodologies concerns about the search of the literature that will be used in the evaluation of the methodology of the Java development environments. The literature that I found in the search did not addressed the issue I was looking for. Most of the articles focused on the features of one IDE (Williams et al. 2008). Another challenge that I found while working on step two is that of the validity of data that I found. The information that I initially got from web search were not peer-previewed. It was, therefore, not easy to get information that would help I get the features of the two IDEs. Every time I got information that I thought would help, I found that the article did not mention the other IDE. Another challenge I found is th at the information in the articles was meant for teaching programming languages. It was hard finding information that would help in answer EBSE methodological question. Although this was the case I realized that it was important and beneficial at long last to have this approach and information (Stoler 2004). I found success, at long last, when I found literature that were helpful in the learning process.

International monetary Essay Example | Topics and Well Written Essays - 1500 words - 1

International monetary - Essay Example This occurs when it becomes impossible to maintain the deficit in the current account. This situation indicates, in general sense, that there will be shortage in the foreign exchange reserves and the particular country is no longer in a position to attract sufficient amount of capital inflows for financing the deficit. For handling this situation of crisis, the government takes measure with the motto of reducing the spending of consumers on imports (Economics Help, 2011). The paper will be presented in a compact manner with the brief explanations about the policies undertaken within the exchange rate regime and alternative approaches and then taking up the interrelationships between the two phenomena along with their critical evaluation. Exchange Rate Regime in Resolving BoP Crisis The approaches under the exchange rate regime are floating, fixed and pegged exchange rate regime. ... r the interest rates and monetary aggregates; whereas in the case of pegged exchange rate system, the central bank does so for achieving stability in price. In case of the floating exchange rate regime, the government does not intervene and the rate is determined by the foreign exchange market itself (Olson & He, 2011). Alternative Approaches in Resolving BoP Crisis The alternative approaches to resolve balance of payment crisis deals with the adjustment mechanisms which can be either automatic or discretionary. Automatic adjustment for resolving BoP crisis takes into account four variables under the fixed exchange rate regime. The variables are prices, interest rates, income and money. The alternative approaches, however, are three schools of thought on the adjustment mechanism. The viability of the three schools of thought that will be discussed in this paper are classical approach (1800s - early 1900s) which was centered around standard of gold and mainly emphasized on interest ra tes and prices, the Keynesian approach (1930s onwards) that emphasized on changes in income affecting adjustment and Monetary approach that emphasized on the role of money in adjustment and changes (Carbaugh, 2005). Viability of Classical and Keynesian Approach with Respect to Exchange Rate Regime The mechanism in the classical approach with respect to price adjustment was that money supply (in terms of gold) was directly related to BoP and BoP deficit would cause the money supply to shrink. This means nations in crisis would lose gold and cause the prices to fall. The lowered prices would result in competitive exports and reduce import demands, thus would restore equilibrium. The problem with this approach is that gold flows are not directly related to domestic supply of money and the

Outline the key effects of immigration on developed countries and Essay

Outline the key effects of immigration on developed countries and discuss whether the benefits outweigh the disadvantages - Essay Example It contribute to the immigrants better opportunities, better chances to fulfill their aims and objectives, and a better way of life    The living standard of people in the country, is indicated by using the real income per capital and real consumption by capital and also more foreign income is being generated..  The social and cultural aspects of the people are also a main factor to be considering these reduce the cost of labor market in the country and enough business establishments in the country.  Ã‚  Immigrants filling up those jobs reduce the work of consumers, producers and results in increased economic welfare.  The goods produced by the energy of immigrant workers can also contribute additional income as the goods can be sold at lower price.  The cost of market in a country reduces due to a increased number of people in the country. This helps the country lower the labor cost as a result of the people willing to work for the lower wages than the citizen. The creating of business in the country increases as a result of different people set to establish different businesses. The country increases the number of businesses established, and this in turn increases the options among the consumers due to a larger market. The population size increases the number of skilled laborers and hence positively influences productivity which changes the economic differences such as investment and trade. In essence immigrants  increase to the diversity of a society. People these days are leaving poor countries to change their way of living. One of the reasons is that these emigrants need to work to get money for their families. These emigrants some of them are from the poor countries and being ignored from their governments. These kinds of workers benefit the countries a lot and help them gain more profit. However, immigrants may dominate the work force and occupy more prominent positions than the

Migration of Ducati Virtualization Servers to Private Cloud

Migration of Ducati Virtualization Servers to Private Cloud Ducati Motor Holding limited is a motorcycle designers and manufactures based in Italy. It owned by German automobile manufacturer Audi and Lamborghini which all comes under Volksvogen. It has rapidly moved to virtualization in past few years thus reducing the capital costs and had flexibility in applications, Ducati moved to 100% cloud due to high utilization of server virtualization; So Ducati has also embraced to Private cloud automation across both in racing and street bike business. Ducati collaborated with Aruba for a cloud automation thus signing the three-year agreement. Aruba is an Italys web hosting Services Company and has improved its activities in Europe with Aruba cloud, it offers the cloud based services on data centres in France, UK and Czech Republic. Aruba decided to have collaboration with Ducati as it Shares a significant values with Bologna-based manufacturer, operating with competence and passion to guarantee the satisfaction of their clients and users across the world. Those values led to the sign an agreement of this prestigious partnership. Total Cost of Ownership was considered before moving to Private Cloud. CAPITAL EXPENSES OPERATIONAL EXPENSES. Cost of Migration to Cloud Platforms: Moving data to the cloud is one of the most important steps of any migration. Aruba charges fees for transferring data to Cloud. Yet its likely that number is smaller than all of the costs which Ducati currently paying for on-premise infrastructure. Reliability and Availability: Aruba offers guaranteed performance of 99, 95% uptime in a month for private cloud operations and offers services throughout the agreement period of time. Resources: Aruba provides, Maximum of 32 cores per Virtual Machines, 256GB of ram per Virtual Machines, Unlimited disk space, Network resources as per requirements. Privacy and Security: Aruba uses VMware NSX and VMware VCloud Director for managing the network and securities. Operations can all be done by password protected log-in. Scalability: Aruba offers upgrading and downgrading at anytime, which allows the users to expand or reduce the resources as per the requirements. Maintenance, Monitoring and Other Services: Aruba provides the features of uptime monitoring and usage monitoring to manage the storage and other resources. Capital Expenses and Operational Expenses For On-Premise Virtualization Servers. VARIABLES INITIAL YEAR 1 YEAR 2 YEAR 3 Cost of Migration to Cloud Platforms Reliability and Availability $0 $300000 $400000 $500000 Privacy and Security $500000 $100000 $100000 $100000 Resources $3000000 $150000 $190000 $250000 Maintenance, Monitoring and Other Services $0 $200000 $200000 $300000 Scalability $0 $30000 $70000 $150000 Total One Time Expenses $3500000 $550000 $690000 $850000 Capital Expenses and Operational Expenses For Private Cloud. VARIABLES INITIAL YEAR 1 YEAR 2 YEAR 3 Cost of Migration to Cloud Platforms 200000 $0 $0 $0 Reliability and Availability $0 $0 $0 $0 Privacy and Security $0 $0 $0 $0 Resources $0 $0 $0 $0 Maintenance, Monitoring and Other Services $0 $300000 $300000 $300000 Scalability $0 $10000 $10000 $10000 Total One Time Expenses $200000 $310000 $310000 $310000 Total cost for On-Premise Virtualization Server Vs Private Cloud. Total One Time Costs INITIAL YEAR 1 YEAR 2 YEAR 3 Total Cost for On-Premise Virtualization server $3500000 $550000 $690000 $850000 Total Cost of Private Cloud Costs $200000 $310000 $310000 $310000 Conclusion: Moving to the cloud from On-Premise Virtualization server, Ducati able to deploy the Design, New Architectures, Applications and Solutions in a incredibly shorter period of time. The Private Cloud also enables Ducati to support the business and growth of the company with the low cost of investments compare to On-Premise Virtualization Server. Ref: http://www.zdnet.com/article/learn-why-ducati-races-ahead-with-private-cloud-and-a-virtualization-rate-approaching-100-percent/

Nora Essay -- essays research papers fc

Nora Nora Helmer, Ibsen’s strong-willed heroine is far from being a typical victim of male domination. She is master of the domestic world, dedicated enough to nurse her husband through illness, courageous enough to forge a signature and confident enough to pay back all her debts even in the face of enormous difficulties. But that is not what exactly sets her apart from convention—neither the energy or the initiative she exudes throughout, nor her decision to shatter her notions of marriage and seek independence. Rather, it is the intention or the motivation with which she carries herself throughout the text and more importantly the sub-text of the play that makes her different. Nora, despite her disenchantment and climactic decision, comes across as a less than innocent woman ambivalently portrayed, incredibly adept at manipulation and who does not, in the end, deserve the full sympathy that the thrust of the dominant narrative demands. She walks into a comfortably and tastefully furnished room, as soon as the play begins, with a bunch of parcels and immediately asks for the Christmas Tree to be hidden â€Å"carefully†, pops a few macaroons into her mouth and then cautiously goes to her husband’s door and listens, eventually remarking â€Å"Yes he is in.† The reason for such cautious behaviour seems quite uncertain as her husband’s presence inside the room is immaterial to her secretive actions (that of eating macaroons) as he is clearly out of sight, which makes us conjecture that perhaps such stealth is part of her normal behaviour. When Torvald does appear however, something that becomes very noticeable is the way Nora uses her movement, repetitively, like an application, to alleviate Torvald’s argumentative tone. For example, when her husband vehemently opposes the idea of borrowing, Helmer: †¦ and we will go on the same way for the short time longer that there need be any struggle. Nora: (moving towards the stove) As you please, Torvald. Helemer: (following her) Come, come, my little skylark must not droop her wings. What is this! Is my little skylark out of temper? (Taking out his purse.) Nora, what do you think I have got here? Nora: Money! Nora deliberately moves away from him, making Torvald uneasy of the emptiness, which results in his softening down and taking out the purse. Nora’s mood suddenly changes on seeing the bag. Remarkably, she repeats t... ...g† could never happen which is also why she was so terrified of it. She left blaming Torvald for something he wasn’t aware of, though he readily agreed to change himself for Nora, she left her children who loved playing hide and seek with her and took lodging at Mrs. Linde’s for the night. Ironically, Nora is the one who asked Mrs. Linde, â€Å"Tell me, is it really true that you did not love your husband? Why did you marry him?† Nora therefore proves herself to be ambiguous and very unreliable and even though forfeiting her family and a decision to face the world seems quite a large step for a dependent woman like her, Nora’s motivations remain deceptive as she is forever caught between the world of pretense and reality. Perhaps Nora realizes that, and when she does talk about â€Å"change† at the end of the play, she refers to herself being removed from the mask she is used to wearing. Bibliography Claridge, Laura. â€Å"Tess: A Less than Pure Woman.† Havel, Vaclav. â€Å"Writing for the Stage†, 1986. Ibsen, Henrik. A Doll’s House. trans. Farquharson Sharp. Bantam, 1958 Ingham, Patricia: â€Å"Fallen Woman as Sign† Miller, Arthur: â€Å"On Social Plays†, 1955.

Marine Fishes

Marine aquariums and saltwater fish†¦ capturing the imagination and inspiring enthusiasts for nearly 2 centuries! The world’s oceans are inhabited with over 14, 000 species of saltwater fish. A fascinating realm of sea creatures that are natural wonders of color, form, and display. With such an astounding diversity, learning about marine fish and keeping saltwater aquariums is an exciting adventure. Our list of saltwater fish covers a wide array of species from marine aquarium fish to exotic species. Each fish guide offers salt water fish information starting with where they are found and their habitat, followed with fish care, behaviors, and compatibility. Fish pictures are provided with each guide to help choose a pet and aid as a fish identification guide. Log In Marine Aquariums – Saltwater Fish | |Saltwater Fish Guides – Fish Care and Information – Pictures of Fish | |Anemone Fish | | | |Many anemone fish enjoy a simbiotic relationship with anemones | | | |[pic] | |Anemonefish – Damsels – Damsels are very colorful, but are also very hardy and adapt easily to captivity. | |[pic] | |Clownfish – Clownfish get their name because of their clown like markings and an adorable ‘waddle-like' swimming motion, they | |are truly the clowns of sea! | | |[pic] | |[pic] | | | | | |[pic] | |Angelfish – Saltwater angelfish are truly an inspiration for many aquarists. Their majestic beauty is rivaled by few other | |types of fish. | |[pic] | |Blenny Types – Blennies are long, blunt headed fish. The male blennies are usually larger and more colorful than the females. |Blennies like to perch in the rocks and will enjoy an aquarium with plenty of rockwork or live rock. | | | |[pic] | |[pic] | | | |[pic] | |Butterflyfish – Like angelfish, butterflyfish can be incredibly colorful and beautiful. Unfortunately, they are generally | |harder to keep in an aquarium because of their specialized diets. |[pic] | |Gobies and Dartfish – Gobies live in holes either found or dug from the sand which serve as a place to bolt into when danger is| |near, while the Dartfish or Dart Gobies swim above their protective caves. | | | |[pic] | |[pic] | | | |[pic] | |Hawkfishes – â€Å"The name comes from their hawklike hunting behaviour. | |[pic] | |Lionfish – The Last Thing Many Fish Will Ever See †¦ | | | |[pic] | |[pic] | | | |[pic] | |Mandarinfish and Dragonets – Mandarinfish and Dragonets are mostly bottom dwellers. They often like to bury themselves in the | |sand or flit from rock to rock in search of the small animals they like to feed upon. |[pic] | |Marine Eels – â€Å"The romans valued morays very highly, docorating them with jewels† | | | |[pic] | |[pic] | | | |[pic] | |Miscellaneous Saltwater Fish – Saltwater fish that are not represented by a large number of species. Many of these marine fish | |make wonderful additons to the marine or reef aquarium. | |[pic] | |Puffers – Boxfish – Porcupinefish – Puffers, Boxfish, and Porcupinefish are considered hardy in the sense that they will almost| |always adapt to aquarium food if fed proper foods. These fish love to eat will often look forward to seeing the person that | |feeds them. | | |[pic] | |[pic] | | | |[pic] | |Sea Basses and Groupers – â€Å"When the Betta hu nts it approaches its prey sideways †¦ † | |[pic] | |Sharks and Rays – Sharks and Rays can be incredible additions to aquariums that are large enough to suit the particular | |species. Unfortunately most of them are too large for anything but a public aquarium. | | | |[pic] | |[pic] | | | |[pic] | |Surgeonfish – The Acanthuridae family contains the fish that are known as Surgeonfish, Tangs, Unicornfish, and doctorfish. The | |name â€Å"surgeonfish† comes from the erectable razor sharp spines at the base of their bodies just in front of the tail fin. |[pic] | |Triggerfish – Members of this family have acquired their common name ‘triggerfish' from the characteristic locking and | |unlocking of their first dorsal fin. | | | |[pic] | |[pic] | | | |[pic] | |Wrasses – Wrasses come in a wide assortment of colors, shapes and sizes. They are very beautiful and a fun addition to marine | |aquariums. | | | | |

Angel of History essays

Angel of History essays History, according to Websters Dictionary, can be defined as, A chronological record of events, as of the life or development of a people or institution, often including an explanation of or commentary on those events. We must remember, however, that even though history is in the past, it is not inert. It is not dead. The past does, and continues to, have an effect on the present. Through the different articles we read, Sloukas Hitlers Couch, Millhausers The Barnum Museum, and James E. Youngs At Memorys Edge: After Images of the Holocaust in Contemporary Art and Architecture, one can see the relationship that the past has with our present day life and visa versa. Sloukas Hitlers Couch, tells of Hitlers final days. With the American and Russian armies moving swiftly towards Berlin, the fate of the Third Reich was in serious jeopardy. As Russian artillery shells fell upon Berlin, Goebbels, Hitlers Propaganda Minister, would read to Hitler the History of Frederick the Great. Within this reading Hitler found hope for Germany, Sensing a promise, an omen of redemption in Carlyes description of Fredericks deliverance...just as Prussia had been saved...by the death of the Czarina so the Third Reich would survive her harshest trails....A few days later Goebbels had his miracle, his Czarina... Franklin Roosevelt was dead (Slouka, p.54). Upon the news reaching the German Supreme Command a minister said, This, was the Angel of History! We felt its wings flutter through the room (Slouka, p. 54). Now, there is no real definition for what the Angel of History is. It could, however, be a metaphor, of how the past repeats itself in some aspects. The Angel c ould be the collector of history, and when important events happen they are collected as one might say by the Angel. ...

Convergence in Communications and Technology essays

Convergence in Communications and Technology essays The concept of a global village or a united community around the world has only in these last few years become a concept widely thought of. However, it seems that the idea of a large-scale sharing of information has long been developing, whether intended or not. The tools of communication have long served a single purpose, that of transmitting information from people to people. Direct communication was long ago realised with sign language and speech, but when people spread out, a kind indirect communication was needed. Thus we created (or rather, hired) the messenger. (Necessity is the mother of invention.) This evolved later into a postal service, connected around the world by a network of synchronised offices of a similar nature. For a long time, indirect communication was the only way to communicate over long distances. Once the telegraph came along, however, people were able to instantly communicate information over long distances. This evolved somewhat into the telephone, which spawned the radio and television. As these were developed, the efficiency and clarity of these transmissions improved, and this allowed the world to know what was happening anywhere else in the world at any given time. At this same time, programmable computers were finally coming to be used. Information was input to these machines and stored on tapes that could be put onto different computers to be run. This paralleled postal mail in a form of indirect communication. However, computers were also already based in intercommunication, because computers are systems of smaller functioning devices connected to perform a function or process. The evolution of computers communicating then evolved by extending direct connections between these large systems, sharing information. With the invention of the modem, computers could communicate piggybacking a system that people already used. As the modem developed, communications speed...

The Use of Torture in Interrogation Essay Example | Topics and Well Written Essays - 1000 words

The Use of Torture in Interrogation - Essay Example Law enforcement agencies are sometimes forced to inflict torture on suspects in order to retrieve trial information from them. The information that suspects may be hiding could be exceptionally vital in saving the lives of citizens. Therefore, law torture should be used in circumstances when law enforcement agents are seeking vital information from suspects; information that is likely to save the lives of the general public. McCain is one of the prominent people in the U.S who have vehemently opposed the use of torture during interrogation. McCain might be justified to push for legislations that illegalize the use of torture because he underwent torturous moments when he participated in the Vietnamese war. However, the debate on whether to legalize or illegalize the use of torture should not be discussed from the perspective of individuals past experiences. Taking such as perspective might make emotions cloud people’s judgment and limit sound decision making on the matter. Acc ording to Krauthammer, the debate would be healthy if the three kinds of war prisoners are brought into the picture. Krauthammer argues that for the purpose of torture and prisoner maltreatment, three kinds of war prisoners exist. The first category involves an ordinary solder caught on the field of battle (Krauthammer). This situation does not amount to exceptional circumstances that permit the use of torture for interrogation. Krauthammer indicates that the detention of such a soldier is for one sole purpose; â€Å"to keep him hors de combat†. Furthermore, if there is another just way of keeping such a prisoner away from the battle field, it should be employed. Krauthammer argues that because the main reason of keeping such a prisoner under those circumstances is to prevent him from becoming a commandant again, and he deserves all the protections and dignity of an ordinary domestic prisoner. Torturing such a prisoner would be inhumane, and it is not necessary. The second ca tegory involves a captured terrorist. By definition, a terrorist is an unlawful combatant. Krauthammer argues that â€Å"a terrorist lives outside the laws of war because he does not wear a uniform; he hides amongst civilians and targets the innocent† (Krauthammer. Such a terrorist is not entitled to protection at all. When the third category of the terrorist is mentioned, the discussion on torture becomes complicated. Consider a circumstance where by the captured terrorist has information on a bomb that has been planted in a city, and the bomb might go off in an hour’s time. Most probably, the lives of one million people are in danger. These are the exceptional circumstances where torture needs to be applied in order to secure the lives of civilians. In case the suspect has vital information, and he is unwilling to cooperate, then acts of morality and humanity become dependent on the ultimate goal; to save the lives of civilians. It would be logical to use torture and retrieve the much need information so as to save the endangered population. Krauthammer notes â€Å"the complications reflect precisely the dilemmas regarding all coercive interrogation, the weighing of the lesser of two evils: the undeniable inhumanity of torture versus the abdication of the duty to protect the victims of a potentially preventable mass murder†. Zandt argues that the overriding public safety becomes a priority when compared to the prisoner’

Economics College Essay Example | Topics and Well Written Essays - 500 words

Economics College - Essay Example This event has crippled the economy, leading to a quarterly decline of 1.4% in the third quarter. The attack has "shut down the economy for several days and has had a lasting impact on tourism, the airline industry, and other businesses" (Economists Call it Recession 2001). In an annual basis, the US economy only managed to grow by 0.8% during 2001. The economy has entered a moderate state of recovery during 2002 where it posted 1.6% annual GDP growth. Recognizing the slowdown in the economy, the Bush administration planned to stimulate consumer spending and investment through the use of tax cuts. This fiscal policy was implemented in July 2003, taking immediate effect in the next quarter. The US has enjoyed an annual growth rate of 2.5% during that year which is strongly fueled by the rise in personal consumption expenditures coupled by a higher level of government spending. Also, the tax cut has been effective in creating jobs and boosting business growth. From 2004, the US economy has been posting growth at par with its pre-recession rates. GDP in 2004 rose by 3.9%, which 0.2% higher than the 2000 level. Annual growth rates in 2005 and 2006 are 3.2% and 3.4%, respectively.

Direct Marketing in International Markets Assignment - 1

Direct Marketing in International Markets - Assignment Example Here the basic characteristics of international direct marketing have also been discussed which include being flexible, meeting the customer needs, focused attention on greater convenience, also overall increased overall customer benefits (Krafft & Hesse, 2007). Also, the views of the marketing Guru Seth Gobin have also been included on the differences between mass marketing and direct marketing. Here a clear differentiation brings out one of the basic yet most important points, i.e. mass marketing is similar to a machine gun which reaches a number of customers, however the overall effectiveness is not certain until the end, while direct marketing are similar to hand guns which will result in a definite kill, i.e. conversion (Greenslade, 2009). The common aspect of the two methods is that both are equally tried and tested methods that companies adopt (Greenslade, 2009). The paper has also identified that the major issues in the consumer perspective is the lack of privacy and constant , annoying direct call marketing. Here it has also been found that several telecom companies have implemented the ‘Do not disturb’ list to allow customers from getting unwanted calls (Jobber, 2009). Apart from these several laws have also been developed to help customers overcome the issue. Introduction: Among the various different means of making contact with customer, direct marketing is one of the direct channels. This paper aims at discussing about direct marketing in an international sense. The paper will also discuss the characteristics of direct marketing and will include a detailed comparison of direct marketing and mass marketing approach (Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets , 1999).

Project on Cement Essay Example for Free

Project on Cement Essay Any accomplishment requires the effort of many people and this work is no different. I especially thank Mr. R.K.Gupta; Director of Cii CITMS, whose support and patience was instrumental in accomplishing this project. I would like to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible. My grateful acknowledgement to all the staff member of Ultra tech Cement limited for their support and cooperation. At last again I want to extent my thanks to all the teachers of Cii CITMS – Durgapur for giving support and confidence for doing this project. [pic] This ambitious project at ULTRATECH CEMENT under the project title â€Å"ADVERTISING AND PROMOTIONAL STRATEGY† has been carried out under the able guidance of company institutional experts. The vision or the objective of this project was to identify the Advertising needs. As the growth is a continuous process, so it is also very much important to find out the corners or the areas where the scope for the development is present. The effectiveness of the Advertising was also under the scan during this period where it is observed that the effective Advertising can effectively maximize sales volume revenue. This Advertising process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL CEMENT WORKS is judiciously planned Divided into four parts. This practical project helped a lot to get the knowledge from all the avenues of the Marketing Management it is also perceived that it will help the company time to time in its growth process. Introduction T he function of Advertising is to close the gap between the desire performance and the actual job performance. The need for quality Advertising program is on the increase due to the fact that the highly competitive business environment is throwing up new and complex challenges, literally every day. New and complex services are coming into existence, thereby pushing up the need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking place leading to a situation where works must retain themselves to stay employed in the same organization or to complete in the market place. [pic] †¢ To identify importance of Advertising in the organization. †¢ To identify the specific Advertising area. †¢ To identify the effectiveness of different types of advertising. †¢ To identify the best methods and techniques for advertising. †¢ The development of Advertising and sales promotion schemes to meet desired goals of organization. ââ€"   Increase in sales volume ââ€"   Maximize profit ââ€"   Developed sales promotion schemes [pic] ↠ Because of busy schedule of the employees the interview was quite tough after a quite of waiting time. ↠ Most of the executives were too busy, thus to obtain the desired accurate data there was a need to take the prior appointment from them. ↠ 50% of the sample size were not giving the correct feedback (due to varied hidden reason), thus there will be variance in the outcome of the study. ↠ Most of the employees were not confident about the proper management (misuse) of the information provided by them. ↠ They were also often reluctant in identifying the needed information. [pic] TITLE: â€Å"Advertising promotional strategy† at West Bengal Cement† Works.† Research methodology is the method through which the project has been done. This includes various sources of collecting data. TARGET GROUP: The target group for the survey was Managers, Officers, Supervisors and of â€Å"ULTRA TECH CEMENT LIMITED† and press releases. SAMPLE SIZE: Out of 38 employees, 35 were taken as a sample for the survey QUESTIONNAIRE The company is having small number of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic and have been analyzed in such a way that it can fulfill the objective of the project. FORMAL INTERVIEW: Formal interview has been taken during the non peak office hour. [pic] [pic] UltraTech [pic] OUR VISION TO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESS OUR MISSION TO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGE OUR VALUES INTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEED UltraTech [pic] West Bengal Cement Works OUR RESOLUTIONS – 2009 †¢ ‘ZERO’ BREAK DOWN †¢ GOOD HOUSE KEEPING †¢ TRUST AND SUPPORT R.B.SINGH Sr.dy.general manager COMPANY PROFILE Company Name:UltraTech Cement Limited (An Aditya Birla group of company) Industry : Cement manufacturing Type of Company: Public Limited Company Unit Name Address:West Bengal Cement Works Near EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West Bengal Registered Office : UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093 Board of Executives †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mrs. Rajashree Birla †¢ Mr. R. C. Bhargava †¢ Mr. G. M. Dave †¢ Mr. N. J. Jhaveri †¢ Mr. S. B. Mathur †¢ Mr. V. T. Moorthy †¢ Mr. O. P. Puranmalka †¢ Mr. S. Rajgopal †¢ Mr. D. D. Rathi †¢ Mr. S. Misra, Managing Director Board of Directors Executive President Chief Financial Officer Mr. K. C. Birla Chief Manufacturing Officer R.K. Shah Chief Marketing Officer Mr. O. P. Puranmalka Company Secretary Mr. S. K. Chatterjee AT THE HELM ULTRATECH The Aditya Birla Management Corporation Private Limited is the Groups apex decision making body and provides strategic direction to Group companies. Its Board of Directors comprises: †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mr. S. Aga †¢ Mr. D. Bhattacharya †¢ Mr. S. K. Jain †¢ Dr. S. Misra †¢ Mr. S. Misra †¢ Dr. B. K. Singh †¢ Mr. K. K. Maheshwari †¢ Mr. Vikram Rao †¢ Mr. Ajay Srinivasan MILESTONES [pic] 2009 †¢ Grasims pulp and fibre division has won the highly prestigious Asian CSR Award. The Asian CSR Awards, Asias Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. †¢ The Ministry of Labor and Social Welfare, Government of Thailand will be conferred â€Å"The Best Labor Relations and Welfare Award, 2009† on Indo Thai Synthetic Company Limited. †¢ Birla Sun Life Mutual Fund has been named The Asset Management Company of the Year, India, by the Hong Kong based magazine, The Asset, in the country awards category of their Triple an Investment Performance Awards 2009. †¢ CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as The Mutual Fund House of the Year in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in two consecutive years. †¢ The Birla Sun Life Equity-Linked FMP won the Best Local Currency Structured Product-India at Triple an Investment Performance Awards 2009. †¢ The Best Onshore Fund House India Award by Asian Investor, a Hong Kong based magazine at Asian Investor Investment Performance Awards 2009†. †¢ Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce Industry) on 19 August 2009. The award recognizes Mrs. Birlas path breaking work among the poor, more so in Indias villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development. †¢ Idea Cellular wins the Economic Times Emerging Company of the Year Award for 2009. MILESTONES [pic] 2008 †¢ The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. †¢ The Aditya Birla Group was honored with the India Today Groups Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Readers Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function. MILESTONES [pic] 2007 †¢ Hindalco in a joint venture with Alex USA Inc. Tran Works Information Services announces success of bid to acquire Minacs Worldwide. †¢ Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. †¢ Hindalco awarded the Genentech Safety Silver Award for its outstanding safety performance during 2005-06 †¢ Hindalco awarded the CII Sorabji Green Business Centre National Award for Excellence in Water Management 2007. [pic] 2006 †¢ Indian Rayon re-christened as Aditya Birla Novo. †¢ Aditya Birla Group to set up a world-class aluminum project in Orissa. †¢ The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada. †¢ Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. †¢ Completion of the implementation process to demerge the cement business of LT and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech. †¢ Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in rural development. MILESTONES [pic] 2005 †¢ Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business Indias Businessman of the Year 2003. †¢ Mr. Kumar Mangalam Birla is selected as The Economic Times Business Leader of the year. †¢ The Group is ranked 16th in Indias first ever survey of Great places to work in, published in Business World magazine. The Groups joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. †¢ The Group is ranked 20th in a study on the Best Employers in India, conducted by Hewitt Associates and Business Today. †¢ Hindalco receives the Asian CSR Award for its Rural Poverty Alleviation Program. LOCATION OF W.B.C.W IN WEST BENGAL [pic] Organizational environment West Bengal Cement Works has rail road connectivity to meet inward outward logistics requirements. The private railway siding is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant. The cement is packed in bags with the help of three packers operating round the clock. The packed cement is dispatched to various destinations by road rail. Organization Culture ⠝â€" Purpose: To produce the cement as per marketing requirement with minimum cost. ⠝â€" Objective: Zero breakdown, Good Housekeeping, building trust support. ⠝â€" West Bengal Cement Works is having following facilities: âž ¢ Clinker unloading by wagon tippler (cap. 15 trips per hour) âž ¢ Fly ash bowers unloading system âž ¢ Cement mill with 1.0 million ton per annum capacity âž ¢ Cement dispatch facility by road rail âž ¢ Clinker, Gypsum fly ash receipt by rail road respectively Land Details: o Factory:61.67 Acres o 16 flat residential complex:10202.4 Esq. o Assisted siding:2830 M. o Private assisted siding:2210 M. WHY DURGAPUR? West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. ⠝â€" RAW MATERIALS Clinker : Hirmi Cement Works Fly Ash : Bakreswar Thermal Power Station Durgapur Project Limited (DPL) Gypsum : Hindi Liver Chemicals, Haldia Slag : Durgapur Steel Plant (DPL) Bokaro Steel Plant POWER : GPL, DVC TRANSPORT : North Eastern Railway, National Highway-2 WATER : River Damodar MARKET : Local Growth of City development LAND : 62.92 acres of good land for Construction. CAPITAL : Huge number of Bank for getting easy Cash MANPOWER : Available amount of skilled and Unskilled Labors from local area DEMOCRACY : Good demographic structure is found Here CEMENT PROCESS GYPSUM from Yard Gypsum hopper Electronic weigh feeder SLAG from Yard Slag hopper FLUASH from Bin Supplied SCHENK For accurate quantity CLINKER from Silo Slag hopper to Mill SEPAX SEPARATION CEMENT PACKING PLANT PRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or rack PORTLAND POZZALANA CEMENT CLINKER : 70-74% FLYASH : 20-25% FLYASH : 3-4% PORTLAND SLAG CEMENT CLINKER : 50-54% SLAG : 40-42% GYPSUM : 3-5% Plant Layout [pic] A Partial View of West Bengal Cement Works [pic] [pic] ON [pic] [pic] ââ€" ¡ Advertising is the dissemination of information by non personal means through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vital marketing tool. FEATURES: ââ€" ¡ Advertising is one of the methods of promotion mix. ââ€" ¡ It is a paid mass communication, not aiming at a specific individual. ââ€" ¡ It is salesmanship in writing or printed salesmanship. ââ€" ¡ It is undertaken to influence the buying behavior of the customers. ââ€" ¡ The communication media are diverse such as print (newspapers and magazines), broadcast (radio and television), and direct (mail, billboards and motion pictures). `NATURE OF ADVERTISING ↠ Element of Marketing Mix ↠ Promotion Mix ↠ Mass Communication ↠ Massages ↠ Price of Advertising ↠ Sponsor ↠ Persuasive ↠ Element of Control ↠ Identifiable ↠ Target Group SCOPE OF ADVERTISING ↠ Effectiveness of Massages ↠ Appropriate Media ↠ Merchandise ↠ Advertising Functions ↠ Responsibility of Advertiser ↠ Fulfillment of Objectives ↠ Generates Various Activities ↠ Advertising as an Art Science PRIMARY FUNCTIONS OF ADVERTISING: âž ¢ To increase sales âž ¢ Persuading dealers to stock âž ¢ Assisting dealers to stock âž ¢ Increase in per capita use âž ¢ Recognition for quality âž ¢ Protecting manufacturers’ interest âž ¢ To eliminate seasonal fluctuations âž ¢ Creation of demand SECONDARY FUNCTIONS OF ADVERTISING: âž ¢ Oral support to salesman âž ¢ To furnish correct information âž ¢ Ensures product improvement âž ¢ Sense of security âž ¢ Appointment of efficient employees †¢ The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of brand loyalty and so on. Advertising Objectives: ââ€" ª Simulating Demand : âÅ"“ The current user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its brand and the possible advantages of the product. âÅ"“ The second way of stimulating demand for the product is to attract new user into the market by telling them the qualities of the product and possible uses so that they may change their brand. âÅ"“ The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the company’s product for several other purposes. ââ€" ª Increasing profits âÅ"“ Advertising does increase sale of the product. âÅ"“ Advertising will reduce various ‘marketing costs’ Specific objectives of Advertising: âÅ"“ It introduces new product to potential customers. âÅ"“ âÅ"“ It promotes the brand by repeat purchase leading to brand loyalty. âÅ"“ It increases the timing and number of uses. âÅ"“ It builds the product and company image. âÅ"“ It sets the trend by changing perception and behavior. âÅ"“ It aids sales promotion campaign. âÅ"“ It shoots up the sale and increases the market share. âÅ"“ It answers the competitive attacks. Reminder advertising: †¢ Reminding them where to buy it. †¢ Maintaining its top of mind awareness. ââ€" ª Information Advertising : âÅ"“ Informing the market about a new product âÅ"“ Suggesting new uses for a product. âÅ"“ Informing the market of a price change. âÅ"“ Explaining how the products work. âÅ"“ Describing the available services. âÅ"“ Correcting the false information’s. âÅ"“ Reducing consumers fears. âÅ"“ Building up a company’s image. ââ€" ª Persuasive advertising : âÅ"“ Building brand preference. âÅ"“ Encouraging switching to your brand. âÅ"“ Persuading customer to purchase now. âÅ"“ Persuading customer to receive a sales call. Advertising Goals: âÅ"“ To increases sales âÅ"“ To establish brand equity, and âÅ"“ To enter the target market. Behavioral goals: âÅ"“ Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. âÅ"“ Advertising goals in behavioral terms is analysis of the communication and decision process that will affect the desired buyer behavior. âÅ"“ Advertising could be aimed at any of these or a communication of these intervening variables. Communication Related goals: âÅ"“ Advertising is directed at a group of users of product called the target audience. âÅ"“ Attract attention âÅ"“ Secure interest. âÅ"“ Build desire for the product and finally âÅ"“ Obtain action. Approaches for setting Advertising Objectives: ââ€" ª AIDAS model âÅ"“ A’ refers to Attention âÅ"“ ‘I’ refers to Interest âÅ"“ ‘D’ refers to Desire âÅ"“ ‘A’ refers to action; and âÅ"“ ‘S’ refers to Satisfaction ADVERTISING COPY ELEMENTS âž ¢ Headlines âž ¢ Subheading âž ¢ Body copy âž ¢ Captions âž ¢ Blurb or balloon âž ¢ Boxes and panels âž ¢ Slogan, Logo, Signature GUIDELINES FOR COPY WRITING âž ¢ Cash in on your personal experience âž ¢ Write from the heart âž ¢ Learn from the experience of others âž ¢ Study the product âž ¢ Study competitors’ advertisement âž ¢ Study testimonials from customers âž ¢ Solve the prospect’s problem âž ¢ Put your subconscious mind to work âž ¢ â€Å"Ring the changes† on a successful idea COLOUR ↠ Colors are often used to attract attention and to enhance memory value. ADVERTISING LAYOUT PROCESS [pic][pic] VARIOUS ADVERTISING MEDIA ââ€" ¡ PRINT MEDIA: âž ¢ Newspapers âž ¢ Magazines âž ¢ Journals ââ€" ¡ OUTDOOR MEDIA: âž ¢ Advertising Boards âž ¢ Vehicle advertising âž ¢ Electric displays âž ¢ Sky writing âž ¢ Sandwich men ââ€" ¡ DIRECT MAIL: âž ¢ Leaflets âž ¢ Sales letters âž ¢ Folders âž ¢ Booklets âž ¢ Catalogues âž ¢ Brouchers ââ€" ª BROADCASTING MEDIA: âž ¢ Radio âž ¢ T.V âž ¢ Film âž ¢ Web based advertising [pic] AN OVERVIEW S ales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and improve the marketing performance of sellers. Need of sales promotion: ââ€" ª To secure attention towards new products. ââ€" ª To improve the market share of a company. ââ€" ª To avoid duplication of goods. ââ€" ª To create awareness among consumers about new brands. ââ€" ª To face competition in the market. ââ€" ª To create talking points for their sales force. SALES PROMOTION TOOLS ââ€" ª Contest ââ€" ª Premium offers ââ€" ª Mail – in free offers ââ€" ª Free gifts with goods ââ€" ª Picture cards ââ€" ª Gift coupons ââ€" ª Coupons ââ€" ª Cross coupons ââ€" ª Jumbo packs ââ€" ª Money – off offers ââ€" ª Sales letters SALES PROMOTION STRATEGY [pic] ADVERTISING SALES PROMOTION STRATEGY TAKEN BY ULTRATECH CEMENT LIMITED ADITYA BIRLA GROUP AT A GLANCE o The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through Indias arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Groups founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at Birla House in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Aditya Vikram Birla: putting India on the world map |[pic] | | | A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. [pic] Quality push: Mr. B. Venugopal, Senior Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete laboratory in Durgapur. UltraTech Cement, as part of its ‘product plus’ services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality. ULTRATECH: BRAND POWER Excerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd. |[pic] | | | In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the companys cement products. Signature line [pic] The name UltraTech with the signature line, The Engineers Choice, admirably captures the premium nature of the brand and its salience. According to Mr. Puranmalka, excellent product quality and customer care will remain the hallmark of UltraTech cement. Jaan Wahi Pehchaan Nayi [pic] K eeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line Har Nirman Ki Jaan and Is cement mein Jaan Hain had become household phrases. Observes Mr. Puranmalka: We opted for UltraTech as the national brand because while on the one hand, it gives us the opportunity to strengthen common attributes of a premium brand, scale of operations and the Aditya Birla Groups reputation, it also provides an opportunity to build on the positioning platform of expert and imagery signifying progress, cutting edge technology and modernity. Strategy A lthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and some strong regional brands have been fighting for mind space. Says Mr. Puranmalka: Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our country and we wanted to explore the possibility of associating with this sport. CHAK – DE STRATEGY [pic] I ndia, the worlds largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting womens hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian womens hockey team. UltraTech branding was all over, throughout the movie. It was a big gamble we took,  says Mr. Puranmalka. Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the womens hockey title in reality and our cricket team winning the inaugural 20-20 World Cup. BRANDED CHANNELS S urging ahead of competition, the cement business brought in a new concept in cement marketing — UltraTech Building Solutions, a one-stop shop for all construction needs. This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today, says Mr. Puranmalka. Advocating our Plan, Build and Support philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion. B asically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of budget software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a ready reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key learning points, the company intends to open many more outlets across the country. Measuring Effectiveness O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr.  Puranmalka. We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition. Rajasthan Royals ropes in UltraTech as team sponsor: ⠝â€" Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchises sponsor roster stands at eight. ⠝â€" Rajasthan Royals CMO Raghu Iyer, All deals are intended to be long-term. Our earlier team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably. ⠝â€" UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. ⠝â€" As had been reported earlier by Indiantelevision.com, TCS is the franchisees technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years. The Television Plan: âž ¢ The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategic  partnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the encounter, there will be special features in the form of player profiles and interviews. âž ¢ In India the franchises partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. âž ¢ Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPLs inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success. [pic] The prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED. The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire. The following step by step analysis is a proportionate mix of good high quality and dire views. 1. How ‘advertising’ is effective to increase the sales volume? Always: 65% To great extent: 25% To some extent: 10% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: As there is no magic for success and to increase sales volume and profit, Advertising is the only key. 2. How ‘advertising’ is effective to stimulate demand for the product? Always: 60% To great extent: 25% To some extent: 15% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Without advertising its’ very complex to stimulate demand for product. 3. DO you feel that ‘Advertising’ will reduce various ‘marketing costs’? Always: 55% To great extent: 35% To some extent: 10% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Advertising is so effective to reduce various marketing costs. 4. Do you feel that ‘Advertising’ increases repeat purchasing? Always: 70% To great extent: 20% To some extent: 5% To very little extent: 5% Not at all: 0.0 [pic] Remark: Maximum no. of customer accepts that advertising increase repeat purchasing. 5. Do you feel that ‘Advertising’ informing the market about a new product? Always: 85% To great extent: 10% To some extent: 5% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Advertising is highly effective to inform the market about new product. 6. Is ‘Advertising’ act as building up a company’s image? Always: 68% To great extent: 23% To some extent: 5% To very little extent: 4% Not at all: 0.0 [pic] Remark: Advertising is a successive method to build up company’s image. 7. How ‘Advertising’ is helpful method for market positioning? Always: 52% To great extent: 25% To some extent: 10% To very little extent: 7% Not at all: 6% [pic] Remark: Advertising is quite impressive method for market positioning. 8. How ‘Sales Promotion’ effectual to improve the market share of a company? Always: 55% To great extent: 20% To some extent: 15% To very little extent: 10% Not at all: 0.0 [pic] Remark: Sales promotion is effective policy to improve the market share of a company according to people. 9. How ‘sales promotion’ work to face competition in the market? Always: 70% To great extent: 20% To some extent: 10% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Sales promotion used as effective tool to face competition in the market. 10. Do you feel that ‘Sales Promotion’ should attract the attention of the target audience? Always: 75% To great extent: 20% To some extent: 5% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Sales promotion should attract the attention of the target audience to purchase particular product. ADVERTISING EFFECTIVENESS Most advertiser try to measure the communication effect of an AD – that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the AD’S sales effect. ââ€" ª The consumer feedback method asks consumers questions such as these: 1) What is the main message you get from this AD? 2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD what works poorly? 4) How does the AD make you feel? 5) Where is the best place to reach you with this message? ââ€" ª Portfolio tests ask consumers to view or listen to a portfolio of advertisements. Recall level indicates an ad’s ability to stand out and to have its message understood and remembered. ââ€" ª Laboratory tests use equipment to measure physiological reactions – heartbeat, blood pressure, pupil dilation, galvanic skin response, perspiration – to an ad. SALES EFFECT RESEARCH What sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertising’s effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image – building advertising. Companies are generally interested in finding out whether they are overspending on advertising. Researchers try to measure the sales impact through analyzing historical or experimental data. [pic] SALES PROMOTION EFFECTIVENESS [pic] O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr. Puranmalka. We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition. [pic] The improvement in sales profit is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. ↠ The structure of a persuasive message can influence the effectiveness of advertising. ↠ Customers influenced by message appeals like comparative, fear and humor appeals. ↠ The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. ↠ Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. ↠ Sales promotion schemes lead to increase of sales. [pic] ↠ It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as: âž ¢ Advertising message should be meaningful. âž ¢ Avoid unethical advertisings. âž ¢ Reduce use of women as sex objects in Ads. âž ¢ Banned on alcohol tobacco ad. âž ¢ Reduce using of false claims info. âž ¢ Careful about social values consumer rights. ↠ These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals. [pic] †¢ PHILIP KOTLER, Marketing Management †¢ Monthly Magazine issued by company †¢ Mr.B.Devamaindhan, Advertising management and Sales promotion †¢ Web based information CONCLUSION †¢ Design good layout and message of advertising to make it effective. †¢ Organize sales promotion programs to increase sales volume and repeat purchase. †¢ Care about ethical issues and social values. †¢ Provide quality service to the customers. †¢ Use reliable schemes to promote consumers. A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITED Cash Flow statement of UltraTech Cement Limited |Profit before tax |1,361.46 |1,507.01 |1,166.19 |285.59 |43.24 | |Net cash flow-operating activity|1,457.57 |1,375.26 |1,113.09 |551.63 |337.42 | |Net cash used in investing |-1,645.43 |-1,441.79 |-1,046.25 |-357.24 |-87.18 | |activity | | | | | | |Net cash used in fin. Activity |191.66 |77.63 |-38.84 |-191.02 |-235.81 | |Net inc/dec in cash and |3.80 |11.10 |27.99 |3.37 |14.43 | |equivalent | | | | | | |Cash and equivalent begin of |100.69 |89.59 |61.60 |58.23 |41.83 | |year | | | | | | |Cash and equivalent end of year |104.49, |100.69, |89.59, |61.60 |56.6 | Dividend Sheet of UltraTech Cement YEARMONTH DIVIDEND (%) |2009 |Apr | | | | |50 | |2008 |Apr | | | | |50 | |2007 |Mar | | | | |40 | |2006 |Jul | | | | |18 | |2005 |Apr | | | | |8 | |2004 |Sep | 5 | Annual results in brief – UltraTech Cement Limited |   |Mar 09 |Mar 08 |Mar 07 |Mar 06 |Mar 05 | |Sales |6,436.96 |5,509.22 |4,910.83 |3,299.45 | | | | | | | |2,681.05 | |Operating profit |1,760.29 |1,720.06 |1,417.81 |554.26 |272.81 | |Interest |125.51 |75.67 |86.83 |89.64 | | | | | | | |106.88 | |Gross profit |1,684.46 |1,744.24 |1,392.44 |501.62, | | | | | | | |188.18 | |EPS (Rs) |78.48 |80.94 |62.84 |18.46 |0.23 | Profit loss account |   |Mar 09 |Mar 08 |Mar 07 |Mar 06 |Mar 05 | |Income | | | | | | |Operating income |6,385.50 |5,512.43 |4,909.05 |3,299.45 |2,681.05 | |Expenses | | | | | | |Material consumed |1,193.97 |1,008.92 |902.06 |733.72 |609.13 | |Manufacturing expenses   |1,805.56 |1,314.78 |1,194.54 |958.30 |839.40 | |Personnel expenses |216.76 |171.55 |117.22 |92.26 |72.96 | |Selling expenses |1,256.46 |1,143.02 |1,137.66 |843.99 |650.98 | |Administrative expenses |177.93 |160.03 |133.93 |109.57 |137.36 | |Expenses capitalized |-8.38 |-13.37 |- |- |- | |Cost of sales |4,642.30 |3,784.93 |3,485.41 |2,737.84 |2,309.83 | |Operating profit |1,743.20 |1,727.50 |1,423.64 |561.61 |371.22 | |Other recurring income |99.29 |87.31 |57.65 |23.11 |21.70 | |Adjusted PBDIT |1,842.49 |1,814.81 |1,481.29 |584.72 |392.92 | |Financial expenses |134.09 |81.93 |92.61 |96.99 |128.05 | |Depreciation   |323.00 |237.23 |226.25 |216.03 |221.78 | |Other write offs |- |- |- |- |- | |Adjusted PBT |1,385.40 |1,495.65 |1,16 2.43 |271.70 |43.09 | |Tax charges |384.44 |499.40 |383.91 |55.83 |-36.45 | |Adjusted PAT |1,000.96 |996.25 |778.52 |215.87 |79.54 | |Non recurring items |-23.94 |11.36 |3.76 |1.48 |-77.24 | |Other non cash adjustments |- |- |- |12.41 |0.55 | |Reported net profit |977.02 |1,007.61 |782.28 |229.76 |2.85 | |Earning before appropriation |2,575.14 |1,782.77 |962.85 |239.87 |20.77 | |Equity dividend |62.24 |62.24 |49.79 |21.79 |9.33 | |Preference dividend |- |- |- |- |- | |Dividend tax |10.58 |10.58 |6.98 |3.06 |1.33 | |Retained earnings |2,502.32 |1,709.95 |906.08 |215.02 |10.11 | SUBSTANCE: Observing this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05’ and it increased 1496.28 in Mar 09’. We find a steady growth of UltraTech cement limited in six year. Company’s dividend jump 5 – 50 in six year only (2004 – 2009). Net profit was 2.85 in Mar 05’ and 977.02 in Mar 09’. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 – 05). Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities. [pic][pic][pic][pic][pic] PCS SILO1 PCS SILO2 BALL MILL Step 1 THUMBNAIL SKETCHES STEP 2 ROUGH STEP 3 COMPREHENSIVE STEP 4 PASTE UP OR MECHANICAL DEFINING THE SALES PROMOTION TARGET SETTING SALES PROMOTION OBJECTIVES SETTING THE SALESPROMOTION BUDGET DEVELOPING THE SALES PROMOTION STRATEGY SELECTING TYPE OF SALES PROMOTION COORDINATING THE PLAN EVALUATING SALES PROMOTION EFFECTIVENESS SHARE OF MARKET SHARE OF MIND AND HEART SHARE OF VOICE SHARE OF EXPENDITURES