“Emotion is stronger than reason.”To what extent is this true in Human Science Essay

People will make lots of decisions in their life, some of the decisions are emotional , and some are intellectual. From my point of view, I think emotion and reason are all important, and it’s depends on a specific situation and specific person to decide if it’s stronger or not.So my stance is neutral. If a person is very intellectual, most of his decision will be reasonable, but if he is a very emotional person, most of his decision would be emotional. For instance, smoking , which is a very emotional decision , because everyone knows cigarette is bad for our health , but some people still can not quit smoking . The reason of this is when they smoke , cigarette will bring them pleasant sensation, and those smokers will want more cigarette , in their mind , emotion is stronger than reason.However, on the other hand, there also have some people who quit smoking successfully or don’t start smoking in the first place. From their perspective, reason is stronger than emotion . Another example, Apple, a very large company in the world, the founder of it is Steve Jobs,who is also a emotional person, because his objective is to make better electronic devices for customs and have more creative ideas to make people’s life better.that might cause company run out if money , because better quality design will cause more money to produce it .But, Apple’s shareholders don’t think that way, they want to make more money, increase the profit ,lower the input and keep this company running , did not think of if the product is creative, they think more about the future of Apple , so that’s reasonable and intellectual.

Marketing Mix of Nescafe Essay

Marketing can be defined as the process of introducing a product or service to the world for the purpose of selling that product or service to the customers. Without marketing, product or services cannot be successfully provide value to customers based on their interests, needs and preferences. Marketing not only based on the selling of a products or service, but also understanding the needs of the market and research and find whether their product meets customer’s needs or not and Improve. For the successful marketing of product and services we used different marketing techniques. For instance, most of the well established firms are using the techniques like marketing mix, target market etc. The Concept of Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a â€Å"mixer of ingredients†. The ingredients in Borden’s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories. These are the 4 P’s of Marketing Mix .These four P’s are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. Marketing mix is an important technique in marketing. By researching the market, the organizations identify the most suitable marketing mix. The marketing mix should consist of the right product sold at the right price in the right place by using the attractive promotional technique. In this assignment, am making an analysis of Nescafe by taking into consideration of 4Ps of marketing mix. To analyze the different products of Nescafe To analyze the distribution mix of product To study the pricing strategy taken by the company Finally, to analyze the different promotional method they used. Let’s see the evolution of the product. History of Nescafe The NESCAFÉ coffee you’re enjoying today is a perfect brew of the brand’s long-standing history, Nescafe begins at 1930. When Brazil had a substantial surplus of coffee, and needed help preserving it for Nestle. Upon the request of the Brazilian government, NESTLÉ began abrewin’! Our coffee specialist, Max Morgenthaler, and his team had a simple proposition – a delicious cup of coffee by simply adding hot water. With this guiding principle, the team worked hard to find a way to make soluble coffee that would not lose out on the coffee’s natural flavor. Seven years later, they found the answer. NESCAFÉ was finally ready. Named by using the first three letters in NESTLÉ and prefixing it to cafà ©, NESCAFÉ was the brand new name in coffee. First introduced in Switzerland, on April 1st, 1938, it was anticipated to be a huge success throughout Europe. However, because of World War II, its popularity took longer than expected. Soon af ter the first half of the next decade, NESCAFÉ was exported to France, Great Britain, and the USA. American forces played the role of brand ambassadors in Europe, because NESCAFÉ was a staple in their food rations. Instant coffee processing was invented by Japanese chemist in1901. Nestle revolutionized the way of instant coffee was made. Later nestle invented the process for dehydrating the concentrated coffee for improving the quality of coffee. On the next decade, Nescafe exported to France, Great Britain and USA. Its popularity grew rapidly and the production of its US plant was reserved for Military use. On 1950 onwards, teenagers one of the choice was coffee. Over the year the company concentrates in new innovation then, they introduce pure soluble coffee in 1952, roast coffee beans, and freeze dried soluble coffee in 1965. For improving the quality again they invented aroma process. These innovations help to Nescafe to the world leading coffee brand. Target  market Target market is a group of customers, who has the potential to buy services and products. The main strategies of the marketing are identifying the target market. The producer has to manufacture their products based on the customer’s needs and want and also implementing the marketing mix to satisfy its target group. Target market can be separated on the bases of demographic, psychographic and geographic. Target markets of Nescafe’s are coffee drinkers, specifically those who made coffee at their own home. So Nescafe offers a 100% pure coffee to the customers. Demographic factors Age: In the past, Nescafe focused on morning peoples only but now they are mostly focus on youth having the age of below 35 year old. Gender: The coffee drinkers are not to be classified on the bases of gender because both genders use the product. Education: A person who has the average level of education can easily grasp the method of instant coffee making. Income: The target group of the product is the peoples with average income and above. Family life cycle: all stages of families can use this product. Psychographic Factors Brand Consciousness: some of the peoples who prefer branded product only. So they prefer Nescafe. Nescafe is one of the leading brands in the world. Health Practice: peoples who want freshness in the morning or evening, they use coffee. Life style: The target markets of the Nescafe are peoples who lead the standard life style. Geographic Factors Region: Nescafe is mostly popular in the urban and semi urban areas. Density: Nescafe always focused on high density of population. In these areas the usage of the product is higher. Marketing mix Marketing mix is an important technique in marketing. By researching the  market, the organizations identify the most suitable marketing mix. The marketing mix should consist of the right product sold at the right price in the right place by using the attractive promotional technique. Product: The term product means anything that can be tangible or intangible, offered by the company. The company is mainly focused on customer needs and wants. Based on the value of the product, the customer should satisfy with the quality of the product. (Boundless) Nescafe is the one of the world largest leading coffee manufacturing company. They give valuable products to customers. They provide a wide range of coffee products for coffee lovers. Let’s see the different varieties of coffee product in the market. EVERYDAY COFFEE Nescafe classic: Nescafe Classic coffee is leading coffee powder that’s loved all over the world. Nescafe classic is a coffee that is for everyday use. It is a powered form and made with 100% of genuine coffee beans. No other ingredients are added to this product. Nescafe classic gives comfort and motivation. It can be prepared by simply few steps. Just take a spoon full of coffee powder and mix it with hot water and also add sugar to it. Now your coffee is ready. so every morning and evening it gives freshness to the mind. It contains 269 kj energy, 27g fiber and 25 g ant oxides per 100g packet. So this product is good for the health (Nescafe) . In an 8 ounce bottle produce 135-150 cups of coffee. Nescafe 3 in 1 Nescafe 3 in 1 is coffee is the combination of whitener and sugar along with coffee. So it gives a different taste with other. Some peoples are most likely to have coffee with milk. So Nescafe made this product for coffee lovers who like coffee with whitener. It contains 1758 kj of energy and 73.8g carbohydrate. Super premium coffee: Nescafe Alta Rica: Nescafe Alta Rica is the super-premium product of Nescafe and it is a full  bodied instant coffee. It contains 100% pure Arabica from Latin America. (Coffee Arabica is the species originally from highland of Ethiopia (wikipedia)). It is made from pure and natural coffee beans. It has intensive flavor and deep, rounded taste (Tesco).Nescafe Alta Rica is a slightly bitter and roasty finish coffee. Nescafe Alta Rica instant coffee rated 9 out of 10. It contains between 80-100 mg of caffeine per cup. (discount coffe.co.uk) Nescafe Cap Colombia: Nescafe Cap Colombia is another super premium product of Nescafe. It is the smoothest and fruitiest coffee in the Nescafe collection. It contains only 100% Arabica beans from South America. Roast the Arabica beans and create a medium bodied coffee taste. It has a fruity aroma. It also contains 502 kj energy and 34.1g fiber nutrition. This product is good after dinner coffee. (dicount coffee) Nescafe Espresso: Nescafe espresso is the one of the exclusive range of product in Nescafe collection Range. It is made from 100% Arabica beans, this instant coffee is so convenient and yet so flavorful. It is dark, juicy and aromatic taste. It contains 484kj energy nutrition and 21.5g antioxidants. PREMIUM COFFEE: Nescafe Gold: Nescafe Gold is the coffee lover’s coffee. It contains Arabica and Handful of Robusta Beans added for getting a smooth rounded taste. The roast they bring to Gentle Caramel flavors and finally getting a juicy aroma. It contains 269 kj energy nutrition and 27g fiber nutrition. Nescafe Green Blend: Nestle New Zealand has launched the Nescafe Green blend coffee.it contains 70% more antioxidants polyphenols than green tea. Nescafe Green Blend is a product made by unroasted green coffee beans and roasted coffee beans. This product has a high rate of polyphenol antioxidant (polyphenol anti-oxidant is an oxidant polyphenolic or natural phenol substructure. (wikipedia)). So  this product is very helpful for maintaining the body in good health over time. It is specially created by coffee experts for health benefits. (Nescafe) Nescafe Cappuccino: Nescafe Cappuccino is an Italian specialty coffee conquered the heart of people. It contains soluble coffee with whitener, sugar and topping. It is made of third of espresso (espresso is coffee brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee beans (wikipedia)), a third form of hot milk and third form of frothy milk. There are two variant of cappuccino. They are cappuccino chiaro and cappuccino scuro. Cappuccino chiaro made with more milk which is also called white cappuccino and cappuccino scuro is made with less milk which is also called dark cappuccino it also contain 1641 kj energy nutrition and 69.6 g carbohydrate with sugar. Decaff coffee: Decaffeinated coffee is a coffee that removes the caffeine by the process of decaffeination. The following picture depicts the decaffeination process: Nescafe classic Decaff: Nescafe classic decaff is a powered coffee after the safely removal of caffeine.it contains 100% decaffeinated coffee beans with refreshing taste. It contains 269 kj energy nutrition and 27.0 g fiber nutrition. Price: The second important criterion in marketing mix is Price. Price is the amount of money that customers pay in order to purchase a product. Price is very important to determine the company’s profit. Marketers should ensure the products price correctly based on the competitive products. Before setting a price marketers must aware about the value of the product. When considering the price of the Nescafe product. The company set the price in well-established pricing manner. The table below depicts the pricing strategy of the Nescafe product. PLACE This refers to the area where the ready product is to be supplied. There must be a proper place to keep the ready food products where the buyers are available. Besides the place, allocation and arranging of the product also has its own importance in attracting the potential buyers. Place also refers in making available the product at right time too. Customer makes decisions based on convenience and invests little effort in choosing Nescafe, since it is a convenient product. Intermediaries play a significant role in Nescafe distribution and exposure of the product to the potential customers. An intermediary constitutes stores like supermarkets, superstore, wall mart etc. Fig 24 (food basics) Promotion: Promotion is the last step of marketing mix. Promotion refers to increase the customer awareness of the brand or particular product and through this awareness they generating more sales and promoting the brand name into higher level. Promotional activities are very important for every product. Nescafe is the leading coffee brand in the world. This brand image is boosted up with different promotional activities at different times. There are different promotional activities for promoting their products and brand name. They are : Advertisement Advertisement: Advertisement is the one of the tool to encourage the audience. Television advertising and online media advertising are the two important advertisement used by Nescafe. The main aim of the advertisement is give awareness about the product to the public. Nescafe used different advertisement in social media, online advertisement, television etc. In store promotional activities: In store promotional activities are those activities done in the store for promoting the product. Nescafe used different in-store promotional activities. They are Poster (brodericks): Bill board (global advertisie): Attractive offers: Nescafe provides attractive offers to customers for promoting the product. Buy a 200g Nescafe gold and get 1 travel mug for free. (theodmgroup) Attractive packing: Nescafe products are packed attractively. This is the tool to attract the customers for buying that product. So Nescafe used different packaging for attracting the customers. Example: (free range) Conclusion: Through the detailed study of Nescafe, it was able to get a clear picture about the various products of Nescafe and the marketing technique adopted by them. It also helped to know about the history of the company. The success of the product lies in the organization and coordination of 4 P’s. They are product, place, price and promotion. Nescafe attract the customers by their brand name, product packaging and advertisement. It also conquered the beverage market of the world. Pricing tactics helps the product to fight against the competitors. Nowadays competition in the beverage market is too tough. However, they don’t give any reduction in the quality of the product. The promotional activities have done by Nescafe covers all means of promotions tools like online-advertisements, television, radio, social media etc. Through the publicity campaign they are trying to improve their brand name into higher level and within years they will become the top one coffee manufacture in the world. Reference: Works Cited /search?q=nescafe+arabica. (n.d.). Retrieved from www.google.ca: https://www.google.ca/search?q=nescafe+arabica&tbm=isch&tbs=simg:CAQSZxplCxCo1NgEGgQIAAgDDAsQsIynCBo8CjoIAhIU2xf-Gd8J9xnJDuQK0xCDHOUW_1hAaINQIFUbHVE1WK3WX6JMDjSEdKHVwPNaMNoxdjBLKxb_1LDAsQjq7-CBoKCggIARIEwmQCiQw&sa=X&ei=8MOsU6rDG4fO8wHnuIDgAg&ved=0CBoQwg4o Boundless. (n.d.). Retrieved from www.boundless.com: https://www.boundless.com/marketing/an-overview-of-marketing/introduction-to-marketing/products-placement-promotion-price/ brodericks. (n.d.). Retrieved from brodericks: http://brodericks.typepad.com/.a/6a010536ca9806970b0163044c8922970d-500wi dicount coffee. (n.d.). Retrieved from www.discountcoffee.com: http://www.discountcoffee.co.uk/products/nescafe-dolce-gusto-espresso-coffee-pack-of-16 discount coffe.co.uk. (n.d.). Retrieved from www.discountcoffee.co.uk: http://www.discountcoffee.co.uk/products/nescafe-alta-rica-coffee-500g facebook. (n.d.). Retrieved from www.facebook.com: https://www.facebook.com/Nescafe.CA facebook. (n.d.). Retrieved from www.facebook.com: https://www.facebook.com/photo.php?fbid=683891298343900&set=a.559895024076862.1073741828.540082329391465&type=1&theater facebook. (n.d.). Retrieved from facebook.com: www.facebook.com/10377001_712128892186807_5165054037162719655_n facebook. (n.d.). Retrieved from www.facebook.com: https://www.facebook.com/photo.php?fbid=641479015918462&set=pb.540082329391465.-2207520000.1403832018.&type=3&theater files2.coloribus.com. (n.d.). Retrieved from www.files2.coloribus.com: http://files2.coloribus.com/files/adsarchive/part_1293/12938055/nescafe-nescafe-more-bean-more-taste-600-54763.jpg free range. (n.d.). Retrieved from www.freerange.org.uk: http://www.free-range.org.uk/images/images/6583.jpg ggpht. (n.d.). Retrieved from www.google.ca: https://lh4.ggpht.com/rXRK1v0r4TblVOuVtkPhowI07cwRqPuZM3sc66VN8exp9B4T7HspTOyCWA6GNM-9NQme2ww=s114 global advertisie. (n.d.). Retrieved from www.globaladvertise.com: http://globaladvertisers.files.wordpress.com/2012/04/dsc05518.jpg homeduka. (n.d.). Retrieved from http://www.homeduuka.com: http://www.homeduuka.com/wp-content/uploads/2013/09/nestle_nescafe-classic-100g.jpg ih4.ggpht.com. (n.d.). Retrieved from www.google.com: https://lh4.ggpht.com/wSbaLeEXSKiNihU4jZQ9robHLQtrjFILPtIVywYpIzdq4rlJ1D_7CLgwA2tA9VO8BNMT4w=s170 lh5.ggpht.com . (n.d.). Retrieved from www.google.ca: https://lh5.ggpht.com/Y6rA_sIqGY0t1SKEF3z2H3_K6Ul3-TE1Fp0lIjylMCgGym353MsW5Yj9d2BAM6lNhmT_gw=s85 lh6.ggpht.com. (n.d.). Retrieved from www.google.ca: https://lh6.ggpht.com/4-HbKOcjPKZf5y8f4u6HWJmufnoR18PLy76887ovoklijUD7OrTk9JuDsoRAw8STXD4-usQ=s85 Nescafe. (n.d.). Retrieved from www.nescafe.com: http://www.nescafe.com/coffee_history_en_com.axcms Nescafe. (n.d.). Retrieved from www.nescafe.com: http://www.nescafe.com/products_flash_en_com.axcms?ActiveID=1244#/?content=detail&imageid=72 nescafe+gold+blend. (n.d.). Retrieved from www.google.ca: https://www.google.ca/search?q=nescafe+gold+blend&sa=G&tbm=isch&imgil=IjK-p9Crl0baeM%253A%253Bhttps%253A%252F%252Fencrypted-tbn2.gstatic.com%252Fimages%253Fq%253Dtbn%253AANd9GcSd3QqMF9DuH8crDMJwtYth-HNT71jfiVlrHyI2qB7ULYs-lfT3RQ%253B200%253B200%253BKPeUML obchod.activa.cz. (n.d.). Retrieved from www.google.ca: http://obchod.activa.cz/public/images/1503/131503/0510_1008240_maly.jpg photobuket. (n.d.). Retri eved from www.photobucket.com: http://i1108.photobucket.com/albums/h413/cocoholicpexers/TVC/nescafecocom001.jpg savingmoneyinmissouri. (n.d.). Retrieved from www.savingmoneyinmissouri.com: http://www.savingmoneyinmissouri.com/price-comparisons-nescafe-products/ search. (n.d.). Retrieved from www.google.ca: https://www.google.ca/search?tbs=sbi:AMhZZitLrEqULWPpGw51upcvBvd_1x8Ryy4LjYGsWBFdamRbSoP-MIcuY6FuMvAAZjZG3c62VMGxme02fPxQfGEFlLKSXZU0TkYWwA-fHXCo5R4CVe4Il1ebHk8vzRgLW7PuSJ1tFNcWNBjmrt3TCs5O-jvgn0-Z4hPwTLzRHkv8LalQpoK31Kl4nTYoW-BrD8w7j6M5mvLj_1c1INeyVWBuXq search?q=nescafe+3+in+1. (n.d.). Retrieved from www.google.ca: https://www.google.ca/search?q=nescafe+3+in+1&sa=G&tbm=isch&imgil=zDcJtNPTjMWblM%253A%253Bhttps%253A%252F%252Fencrypted-tbn1.gstatic.com%252Fimages%253Fq%253Dtbn%253AANd9GcT053DrIIVpJCAilAUoXraS1phXdKueUigNvt10pqsPY5cDTa36CQ%253B290%253B419%253BbhAV3sGTls search?sa=G&q=nescafe+arabica. (n.d.). Retrieved from www.google.ca: https://www.google.ca/search?sa=G&q=nescafe+arabica&tbm=isch&tbs=simg:CAQSZxplCxCo1NgEGgQIAAgDDAsQsIynCBo8CjoIAhIU2xf-Gd8J9xnJDuQK0xCDHOUW_1hAaINQIFUbHVE1WK3WX6JMDjSEdKHVwPNaMNoxdjBLKxb_1LDAsQjq7-CBoKCggIARIEwmQCiQw&ei=hMqsU67LEci_8QGQy4GACg&ved=0CBoQwg4o search?tbs=sbi:. (n.d.). Retrieved from www.google.c a: https://www.google.ca/search?tbs=sbi:AMhZZis2Lfwsem70ZUbOJ-MF-gP2i0b_1MuvHrzoogtZseR34bese_1w7tcDuaFyYO3ut6thsAiyNS5CEfxoOQEHzqgZHpZsRCqO_1Xj_1WuXTRM54ajuVpKi6fWXrHxY0ZTgAp2zWMUlIlowoohpe0TNd_1LGP4iVLNlPPcp-HiSuNMkVQqcrf4mIghpi3VLKulp8DhxqTa_1chVzxx8WQzwh Tesco. (n.d.). Retrieved from www.tesco.com: http://www.tesco.com/groceries/product/details/?id=271197305 theodmgroup. (n.d.). Retrieved from www.theodmgroup.com: http://www.theodmgroup.com/wp-content/uploads/2011/01/dsc001591.jpg Twitter. (n.d.). Retrieved from www.twitter.com: https://twitter.com/NESCAFE walmartimages. (n.d.). Retrieved from www.google.ca: http://i.walmartimages.com/i/p/00/02/80/00/54/0002800054465_500X500.jpg wikipedia. (n.d.). Retrieved from e.wikipedia.org: http://en.wikipedia.org/wiki/Coffea_arabica wikipedia. (n.d.). Retrieved from en.wikipedia: http://en.wikipedia.org/wiki/Polyphenol_antioxidant wikipedia. (n.d.). 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Charity Fraud

In the United States, the charity foundation is an organization that formalizes poverty reduction, promotes education, supports disaster relief, and / or supports community projects. A charitable organization is a nonprofit organization that can take the form of a nonprofit private foundation (trust fund) or management foundation (public charity). When many of us hear the tragic events that happen near our house, we open our minds to support other people in need and support them. Every day millions of people donate to charities around the world. However, charities rarely know where to go and how much they will be donated. Unfortunately charitable organization fraud is becoming an increasingly big problem and only one third of the people in the United States have not expressed distrust of their donation. Altruism, charity, and kindness are used to explain the basic desires of most people to influence and help other people. To take advantage of this fundamental trend, we need a strateg y to organize individuals, employers, businessmen, charities, charitable organizations and fundraiser activities and respond with trends of increasing demand in the world with new and more effective solutions is. Fraud involves many activities including forms or other misunderstandings to obtain financial or significant benefits. According to Levi et al. (2007) Interest fraud, charity fraud, check fraud, consumer fraud, intellectual property and product counterfeiting, public money misuse, game fraud, insider trading / market abuse, insurance fraud, loan fraud, pension fraud, Purchase fraud and tax fraud. (Levi et al. 2007) McBarnet (1988) is able to avoid illegal activities by hiring professional consultants to comply with the law, so usually wealthy offenders or large corporations will take white collar crimes He pointed out that it is the people who can make maximum use. Letters of the law. However, if you violate the rules, you can also use expert consultants, hire the best lawy ers, negotiate with law enforcement agencies and competition cases, and create even more luxurious results. (Croll, 1989) This is not the first time to submit a charity fraud. Continuing Google's fraudulent fraud may result in new incidents when you go there. Hundreds of people around the world are using goodwill from others. This is only an example. It was reported three days ago. I have seen it over and over and I admit that I have hardly read this article. It pays $ 44,000 per year, but spends more than $ 500,000 on business expenses. Money is given to new Ferraris and new homes, not to those in need.

2.The 1945 election put democratic-collectivist tatisme into the Essay

2.The 1945 election put democratic-collectivist tatisme into the saddle (D. Marquand). Is this a fair assessment of what the 1945-51 Attlee governments stood for - Essay Example 12), a slogan made to advertise the party’s intentions. The social change that made them prepare for the future included establishing the Socialist Commonwealth of Great Britain. The Labour Party liked to see itself as the party of Commonwealth (Fielding, 2004). This manifesto proved very attractive to a nation that was upset due to war and was looking forward to meaningful social and administrative changes. The measures taken by Attlee’s administration regarding food rationing deserve praise (Chick, 2002). The prime minster had pressure to radically reconsider Britain’s military commitments because of financial and economic difficulties (Heinlein, 2002). He was even forced to slow the demobilization (Ovendale, 1994). The party’s manifesto gave the nation hope. Attlee’s administration was offering the nation something new that made them believe that the pre-war poverty and atrocities wont return. They offered the nation a whole new way of living (Francis, 1997). David Marquand, a well-known critique of Britains social and political atmosphere and history, quotes in his book about Attlee’s first Chancellor of Exchequer, Hugh Dalton promising the nation about building a new society and having power to do it. Marquand’s claim bear a lot of truth to it. Since 1918 the British society has gone through many social and political changes. The Labour Partys victory in the 1945 elections surround the debate about democratic collectivist statism. One needs to understand what collectivism means. In Latin it means to gather together. It is an ideology that encourages societies to think on collective bases and not on individual needs. It states that collective human behaviour is morally much stronger than individual actions. It is because it takes care of all human beings with the premise that individual actions should not benefit the individuals. They should be intended to serve the community. The collectivist also believe

The Applications Biological Concepts Essay Example | Topics and Well Written Essays - 1250 words

The Applications Biological Concepts - Essay Example As the research declares a woman may seeks the intervention of the court to give orders compelling a man pay for the upkeep of the children, the woman’s claims that a particular man is the father of her child may be refuted by that man. In such cases, the DNA of the child and that of the suspected father will be matched before the court compels the man to take full responsibilities of taking care of the child. From the report it is clear scientist uses the microbial populations to help in recycling of environmental wastes. If microbial life was not evolving, our environment would consist of heaps of wastes that are difficult to recycle using microbes, however, evolution of populations in the microorganisms like Fungi has made it possible to degrade environmental contaminants like lignin. Microbes have important application in the wastewater treatment practices. The microbial life helps in the removal of organic matters from the sewerage system. Such practice makes it safe to return the water to the streams and the rivers. The evolution of microbes is utilized in the treatment of sewerage. The diversity of microbial population in the environment plays a critical role in nutrient recycling. Scientist use microbes in the discovery of essential products through a process called biosynthesis. Examples of biosynthetic products are the vitamins C and vitamin B12, which are obtained from using the fermentation practices of specific bacteria.

Qualitative methods assignment Essay Example | Topics and Well Written Essays - 1000 words

Qualitative methods assignment - Essay Example Findings presented or conceptualised in a way that offers new insights/alternative ways of thinking Discussion of limitations of evidence and what remains unknown/unclear or what further information/research is needed The authors has exhibit a deeper knowledge and understanding on the topic that they are studying with. They were able to mapped out evidences and supported by literatures of previous studies and theories. The main goal of the study is to have a clear comparison between the content and the quantity competitive and organizational stressors in elite athletes. The limit of the discussions was clearly stated that the validated statements shall focus on the stress relating to sports, personal and other matters were not considered. FINDINGS a) Appraisal Questions b) Quality indicators (possible features for consideration) c) Notes on study being appraised 3 How well does the evaluation address its original aims and purpose Clear statement of study aims and objectives; reasons for any changes in objectives Findings clearly linked to the purposes of the study - and to the initiative or policy being studied Summary or conclusions directed towards aims of study Discussion of limitations of study in meeting aims (e.g. are there limitations because of restricted access to study settings or participants, gaps in the sample coverage, missed or unresolved areas of questioning; incomplete analysis; time constraints) The aims of the study were consistent and there were no reasons to alter it at the end. Findings were clearly based on the aims of the study and it clearly nailed down the very core purpose of the study. The concluding statements were clearly cited from the introduction, where aims and purpose... Furthermore, the strong statements in the results were based from previous studies and related literature, which was the cornerstone in their superb conclusions. Although evidence were not fully utilized and presented, the literatures made it credible. Credible/clear discussion of how findings have contributed to knowledge and understanding (e.g. of the policy, programme or theory being reviewed); might be applied to new policy developments, practice or theory The authors has exhibit a deeper knowledge and understanding on the topic that they are studying with. They were able to mapped out evidences and supported by literatures of previous studies and theories. Discussion of limitations of study in meeting aims (e.g. are there limitations because of restricted access to study settings or participants, gaps in the sample coverage, missed or unresolved areas of questioning; incomplete analysis; time constraints) The aims of the study were consistent and there were no reasons to alter it at the end. Findings were clearly based on the aims of the study and it clearly nailed down the very core purpose of the study. The concluding statements were clearly cited from the introduction, where aims and purpose of the study was introduced. Thus, the questions and uncertainties on the preliminaries were clearly answered and re-stated in the conclusions. The samples were taken from

Explain How Web Design Guidelines are used for developing systems for Essay

Explain How Web Design Guidelines are used for developing systems for the Older Users - Essay Example Second is the use of computers especially internet is growing at an increasing speed. Percentage of posted websites increased in a time period of 3 years, between 93-96 by 6500 fold while US population using internet increased 6 fold in 5 years time (1995-1999) A study by Nielson, J showed Seniors (65+) used internet for e-mail use, for research, news, tracking investments, research medicine and medical conditions, to shop and bank online, and read about hobbies. They can also benefit from online study courses. But the problem here is, this generation of elderly people spent most of their time when computers did not exist. So they face accessibility problems either due to lack of education or poor income. Another factor is aging factor which brings physical, mental and cognitive impairment. Study in 1999, by US department of Commerce showed the digital divide between information rich group (Whites, Asians/Pacific Islanders, those with higher incomes, more educated and dual parental h ouse holds) and information poor group (younger, those with lower income and education levels, certain minorities, those in rural areas and central cities) is also increasing.2AARP study income and education are more important in determining universal accessibility than age. Any step taken to tackle this will help elderly people also.Shneiderman advocates three steps for attaining universal usability-'providing for technology variety, user diversity, and gaps in knowledge' which also accommodates the elderly problems. Elderly are fixed income groups requiring support for older hardware and software. Their predisposition to physical and cognitive impairment bringsforth another innovative issue in interface designs to meet their diverse needs. Finally having not been exposed to computers in schools or on the job, the elderly are likely to be novice users who need more guidance and training. So the computer designers should be sensitive to the need for backward compatibility with older versions. Online services should design for lower bandwidth connections. Software designers should use adaptive interface with training wheels and extensive online help for novice users. 'Thus user interface designers face one of the challenging tasks because of the need to support a broad range of user diversity'. Browne,H 2000.As a result a number of guidelines are sprouting and often same guideline apply to many different demographics .For elderly, guidelines relating to visually impaired , motor skills and working memory should be taken care of. WWW Consortium's web access initiative provides a set of guidelines for web pages designers to accommodate the elderly. Provide equivalent alternatives to auditory and visual content Don't rely on colour alone [give redundant cues] Provide context and orientation information Provide clear navigation mechanisms Ensure the documents are clear and simple. Microsoft addresses in the' Seniors and Technology" web page issues related to adults with visual and motor impairment, and low bandwidth connect

Personal Development Planning Coursework Example | Topics and Well Written Essays - 1500 words

Personal Development Planning - Coursework Example It is evidently clear from the discussion that personal development plan, according to Jackson, is â€Å"a structured and supported process undertaken by an individual to reflect upon their own learning, performance and/or achievement and to plan for their personal, educational and career development†. Almost all rational persons, belonging to divergent ethnic-racial, regional and religious groups and communities, and belonging to different socioeconomic statuses as well as both the genders, draw out some plans in the light of their educational background, technical skills, professional experience and proficiencies, and resources, which turn out to be supportive in respect of determining their goals and making struggle in order to obtain the same. Like all other students, professionals and business personnel, I have also established my personal development plan, which would serve as a guiding star in respect of exercising my abilities towards a specific direction. My areas of interest, strengths, and weaknesses, opportunities and threats, and action plan have been discussed in the following lines: I have developed keen aptitude in understanding the physical and social phenomena existing all around. For this, I have studied biological and social sciences, philosophy, literature, and law in order to obtain knowledge about the realities of universal explored by the scientists, philosophers, intellectuals, and writers by dint of their hard efforts in divergent fields and disciplines. I have studied the works of distinguished ancient Greek philosopher-scientist Aristotle, renowned ancient playwright Sophocles, medieval era Italian mathematician, biologist, physicist and astrologist Leonardo da Vinci, works produced by English authors including Shakespeare, Milton, Keats, Bronte, Virginia Woolf and others, evolution theory of nineteenth-century biologist Charles Darwin and psychoanalytic theory articulated by Sigmund Freud. Moreover, the philosophies of twenti eth century great thinkers including Sir Bertrand Russell and Khalil Gibran have also captured my attention. In addition, the tremendous achievements made by contemporary era business tycoons including Sir Richard Branson and Bill Gates in the areas of IT and communications have also fascinated me to a great extent.

Admission Essays for EMBA Admission - The University of Chicago Booth Essay

Admission Essays for EMBA Admission - The University of Chicago Booth School of Business - Essay Example I am interested in pursuing an EMBA because throughout history businesses have always existed. These businesses have existed by trading off merchandise and/or by exchanging merchandise for currency. In this case, the merchandise is the technology service. Since then the manner of making business transactions have evolved to include technology. Although technology is a mechanism of performing business transactions more rapidly, we should not forget to maintain the human element vivid in them. I want to master my skills in business administration since throughout history it has lead to an economic empowerment for many corporations and countries. Having this economic crisis vivid in our daily lives, makes the seeking of new strategies and venues a must, to help get out of this magnificent rut. Forming part of your institution of higher learning will give me more insights of how I may make contributions in this area as an expert with the help of the expertise and experiences of your faculty members. I have had close to a decade (?) of experience in this area of business administration and I have had to make decisions that have been crucial to obtain successful business transactions results. In business it is not a good idea to make decisions on a trial and error basis. The bottom line of entrepreneurial ship is to be on the cost/effective side of the spectrum (the bottom line of a financial statement. By obtaining an EMBA at The University of Chicago Booth School of Business, will give me ample information gathered by international experts and it will give me the opportunity to make decisions based on others ´ experiences that have had positive and negative results. In doing so, I will be able to apply strategies and methodologies to make successful business transaction decisions based on others ´ experiences and based on the case studies presented in classes. I see myself collaborating with others to