lesson plan for saxophone first lesson :: essays research papers

Saxophone First Lesson Plan:   Ã‚  Ã‚  Ã‚  Ã‚  Introduce yourself to the student, and learn their name. „P  Ã‚  Ã‚  Ã‚  Ã‚  First, show the student how to put the saxophone together: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Attach neck to the saxophone body 2.  Ã‚  Ã‚  Ã‚  Ã‚  Then, attach mouthpiece to neck 3.  Ã‚  Ã‚  Ã‚  Ã‚  Finally, attach the neck strap to saxophone 4.  Ã‚  Ã‚  Ã‚  Ã‚  Tell them that it is a good idea to put the reed in their mouth while they put their instruments together, so it will be moist and ready for play by the time the clarinet is assembled. „P  Ã‚  Ã‚  Ã‚  Ã‚  Next, you show them the correct posture: 5.  Ã‚  Ã‚  Ã‚  Ã‚  Get them to sit straight up in their chair 6.  Ã‚  Ã‚  Ã‚  Ã‚  Get their backs off of the back of the chair. (You can tell them to sit up as straight as they can in the chair. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Tell them to put their feet flat on the floor. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Finally, get them to relax their shoulders. „P  Ã‚  Ã‚  Ã‚  Ã‚  Second, you should show them how to breathe properly: „P  Ã‚  Ã‚  Ã‚  Ã‚  Do breathing exercises with the student. (Have the student take deep breaths, with the whole torso.) 9.  Ã‚  Ã‚  Ã‚  Ã‚  The Belt Test: If the student ¡Ã‚ ¦s belt of waistline moves when they take a breath, then they are breathing properly. 10.  Ã‚  Ã‚  Ã‚  Ã‚  The Straw Exercise: Give the student a straw. Tape a piece of paper to the bottom of a music stand. The student should blow through the straw onto the piece of paper, thus moving the paper. This exercise allows the student to develop breathing skills. 11.  Ã‚  Ã‚  Ã‚  Ã‚  The Yawn Exercise: Have the student yawn, so they can see what it truly feels like to have a torso full of air. „P  Ã‚  Ã‚  Ã‚  Ã‚  Next, you should do some mouthpiece exercises. Get the student to produce a nice steady sound without squeaking. 12.  Ã‚  Ã‚  Ã‚  Ã‚  Work on dynamics with the mouthpiece, get the student to produce a clean loud sound, followed with a clean soft sound. „P  Ã‚  Ã‚  Ã‚  Ã‚  Finally, you should explain proper instrument care to the student. 13.  Ã‚  Ã‚  Ã‚  Ã‚  An instrument is not safe unless it is in the hands or in the case. 14.  Ã‚  Ã‚  Ã‚  Ã‚  Make sure that you put your reeds back in the reed holder when you are finished using them, so you are sure to avoid breakage.

Evolution versus Creationism in the American School System Essay

Evolution versus Creationism in the American School System â€Å"God! God! God!† My ears were ringing from my father’s latest lecture. He wasn’t very consistent with his church attendance, so I primarily learned about the ways of Christianity through his own instruction. This lesson pertained to our creation. He described how God, after his six-day creation binge, formed the first man, Adam, from dust, and the first woman, Eve, from Adam’s rib. Early on in my life, my father’s beliefs were my own. He raised me to be a good Catholic girl and due to a lack of any sort of alternative, a good Catholic girl I became. The idea was plausible for me at the time. How else did the Earth and everything it held come into being? Who taught the leaves to change color in the fall, exhibiting their true beauty only just before their ugly end? How did the mountains reach so high as to pierce the sky with their cloud-stained peaks? Who formed my brain and gave me the ability to reach my mind into the realm of the abstract? God seemed the obvious answer, but I would still pose the question of â€Å"Where did God come from?† to my father, and as I grew older, I became increasingly dissatisfied with his answer: â€Å"He was always there.† My sixth grade science class brought enlightenment. The teacher instructed us to open our books to chapter seven: evolution. I had heard of evolution before, but I had never really understood it or the threat it posed to my fledgling religious beliefs. To say that the theory of evolution single-handedly brought an end to my love of all things holy would be a great exaggeration. It merely gave me an idea around which the logical half of my mind could wrap itself. In this area, the teachings of my father ha... ...iple.† AIP.org. 2005. American Institute of Physics. 4 Dec. 2005. http://www.aip. org/history/heisenberg/p08.htm. Charlesworth, Brian, and Charlesworth, Deborah. Evolution: A Very Short Introduction. New York: Oxford University Press, 2003. â€Å"Kansas Schoolboard Redefines Science.† CNN: Student News. 8 Nov. 2005. Cable News Network. 16 Nov. 2005. http://www.cnn.com/2005/EDUCATION/11/08/evolution. debate.ap/index.htmal. Peacocke, Arthur R. â€Å"Welcoming the â€Å"Disguised Friend†: A Positive Theological Appraisal of Biological Evolution.† An Evolving Dialogue: Theological and Scientific Perspectives on Evolution. Ed. Miller, James B. Harrisburg, PA: Trinity Press International, 2001. 371–398. Stanford, Craig; Allen, John S., and Ant ¢n, Susan C. Biological Anthropology: The Natural History of Humankind. Upper Saddle River, NJ: Pearson Education, Inc., 2005.

Oppression among First Nation People: Canada

Oppression among First Nations peoples in Canada The detrimental enforcement of colonialism sparked an era of oppression that has altered, even destroyed years of cultural and spiritual traditions by creating a forced lifestyle that changed the face of First Nations peoples forever. Forced European culture resulted in the diminishing of Firsts Nations values and rights. A cycle of social, physical, and spiritual obliteration resulted from the dispossession of First Nations lands and the implementation of foreign methods of government.Poverty, poor health, and substance abuse are some of the long-term side effects that came about from this oppression. European settlers came overseas, unwelcome into First Nations territory with absolutely no respect for their traditions and ways of living. Over time children were taken away from their families and native homelands to attend residential schools; Native students were given new names and taught to speak English. Residential schools attemp ted to brainwash First Nations children to erase their native culture and traditions.First Nations peoples were defenseless under the power of the Europeans; their rights were ignored and their values were completely demoralized. First Nations peoples were forced down the path of violence and educational failure, which eventually led to poverty. These effects were a direct result of the disrespect and insensible attitude put forth towards First Nations peoples by the European settlers. The introduction of Residential schools to the First Nations peoples of Canada was a system that began in New France in 1620, and was known as â€Å"the experiment of education of Indian Children in residential establishments. (Timeline: Canada’s Residential School History) These schools had a system that was based upon the idea of â€Å"kill the Indian, save the man† (Capt. Charles Pratt, founder of the Carlyle Indian School. ) European authorities were trying to Europeanize the First Nation occupants of Canada by instilling in the minds of young First Nations children the beliefs and values of the European culture. The Clash of two different cultures brought upon destructive trauma amongst the First Nations peoples and their future.The government formed a rule that prohibited the First Nations people’s ability to develop their own culture through their rich traditions. Cultural genocide resulted from years of oppression, and social violence. According to Dr. Leslie Korn, â€Å"Community development that is not self determined precipitates intergenerational trauma in individuals and communities. When this occurs people suffer loss and grieve over ways of life. Families divide and rituals of celebration and healing lose meaning† (Dr. Leslie Korn: Community trauma and development).The development of a culture is jeopardized when change is implemented on a certain group by another group. This reflects the result of European influence on First Nations p eoples. By 1870, the government and missionaries shared the same objective of lowering First Nations children into the reaches of society. By 1920, First Nations children aging from 7-15 years were forced away from their families by priests, Indian agents and police officers as it was now compulsory to attend residential schools. As the years moved along, residential schools slowly faded away.It wasn’t until 1980, where sexual, and other forms of abuse were finally removed. In 1996, the last residential that was federally ran was closed. Most First Nations children, from birth, are surrounded by the attitude, and social obligation of being faithless. The short story Traplines, written by Eden Robinson, is about a young aboriginal boy named Will. Will is falling deeper and deeper into a dark lifestyle that seemingly has no hope. Surrounded buy substance abuse, alcoholism, physical and emotional abuse, Will is caught up in a trap that many aboriginal teenagers misguidedly find themselves falling into.Will is an adolescent teenager that seems to have a silent side of him that wants to change his life. Will doesn’t partake in alcohol or drug consumption, but seems to be desensitized to what is taking place at home and in the community. Will contemplates whether or not he should take the offer put forth by his English teacher, Mrs. Smythe, to move into her and her husband’s household and receive a priceless opportunity for a better start to his life journey. An opportunity that offers much safer and more rewarding lifestyle filled with love and morals.It seems Will doesn’t feel deserving of that deliverance from the violent, detrimental lifestyle he is surrounded by at home. The frequent abusive confrontations Will experiences at home are evident in the text, â€Å"Are you a sissy? I got a sissy for a son. Look. Like cutting up a chicken see? Pretend your skinning a chicken† (379). Will’s father is verbally abusive when Wil l shows the slightest discomfort towards skinning the marten they had trapped. Accompanied by abuse, alcoholism is also evident in the text.Wills explains the tendencies of his parents on the weekends, â€Å"They’ll probably find a party and go on a bender until Monday, when dad has to go back to work† (380). This shows that his parents who are supposed to guide him and raise him properly, would rather waste their weekends away by drinking and doing drugs. Will is forced to stay at his friends house when his parents are drinking in order to avoid the violence that follows alcohol, â€Å"I’m not going home until tomorrow, when mom and dad are sober† (388). In doing so, Will is exposed to watching his friend smoke crack.When confronted by his father about the offer presented by Mrs. Smythe, Will is immediately accused for telling her about the abuse occurring at home. Will’s father uses intimidation to overwhelm Will with fear towards sharing with ot hers what takes place at home. Instead of apologizing, and sensing that his son may not want to live at home anymore, Wills father shows anger towards Will. All of the conflicts involved in this short story are a direct result of hundreds of years of colonialism and oppression. The European system that was taking over First Nations peoples and their lands was that of patriarchy.A male dominated social system brought about massive sexual exploitation amongst First Nations women; prostitution is a graphic example of how deeply patriarchy has wounded the lives of this particular group of women. First Nations women, and men for that matter, did not have the power to overcome the forceful European invasion. Prostitution in First Nations women is obvious evidence of oppression and colonialism that is still very visible today. Ever since the first European contact, First Nations women have been sexually exploited.The first brothels in Canada were set up around military bases and trading po sts, European men demanded sexual accessibility to the defenseless First Nations women. In order to supply the business of prostitution, a low self esteem and demoralized group of women is required. Through the power of colonialism, the oppression involved allowed the First Nations women to fall into this lifestyle. Colonialism, childhood sexual abuse, childhood physical abuse and neglect, family addictions, husband violence, and alcoholism are all vital ssues that lead First Nations women into prostitution. Lorne Crozier’s â€Å"Dark Ages of the Sea† reflects First Nations peoples as a metaphor of being children that fall into wells, â€Å"there was a time when / children fell into wells† (6-7).This reflects First Nations peoples helplessly falling to the power of the European invasion. A race of people who had no education about the effects of what was happening to them, hopeless like a child falling into a well. When Europeans came overseas and found this new land, they were blind to the ways First Nations peoples lived their lives: nd a faith in things invisible, be it water never seen or something trembling in the air (12-15). The excitement of the European people when finding this new land blinded them towards the rights of First Nations peoples. The new waters travelled to arrive at this new land, was the â€Å"water never seen† (13-14). Regardless of what happened to the First Nations peoples and the land that is rightfully theirs. Sensing opportunity, the Europeans wanted to expand into this foreign land they have stumbled across, â€Å"something / trembling in the air† (14-15).Once realizing the unstoppable power of the Europeans, the First Nations spirits were severely damaged, â€Å"We are born to fall / and children fell† (16-17). This resembles the wounded spirits of the First Nations peoples, slipping into the realm of violence and abuse. The surviving members of the First Nations community passed along the stories of suffer and change that came about through the establishment of colonialism and oppression, â€Å"Some surviving / to tell the tale† (18-19).Like a new born calf whose mother passed at birth, blinded and wet, experiencing a new world outside its womb with no guidance; the First Nations peoples were abruptly introduced into a new world, blind towards the harsh reality in which the Europeans were about to instill upon them with no guidance, â€Å"Wet and blind with terror / like a calf† (22-23). Over the past 400 years, First Nations peoples have been struggling to improve their lives. Re-establishing old traditions and values that have been lost throughout years of oppression has been a very slow process.With the help of non-First Nation peoples in Canada, realizing the detrimental damage that has been caused, there are establishments and groups all across Canada joining the fight to replenish what has been torn apart. The teachings and rich traditions tha t the First Nations peoples have developed are being shared and taught at a rate that is increasing as time passes along.Works Cited â€Å"Timeline – Canada’s Residential School History. † virtualmuseum. ca. virtual museum, n. d. Tues. 16 Nov. 2010. â€Å"History of Indian Residential Schools. † afn. ca. afn, n. d. Tues. 16 Nov. 2010. Lynn, Jacqueline. Prostitution of First Nations Woman in Canada. † sisyphe. org. sisyphe, 17 May. 2005. Tues. 16 Nov. 2010. Dr. Korn, Leslie. â€Å"Community Trauma and Development. † centerfortraditionalmedicine.org  center for traditional medicine, Aug. 1997. Tues. 16 Nov. 2010.â€Å"Aboriginal Issues. † socialjustice.org  social justice, n. d. 16 Nov. 2010. Robinson, Eden. â€Å"Traplines. † The Wascana ANTHOLOGY OF SHORT FICTION. 1999. 378-395. Print. Crozier, Lorne. â€Å"Dark Ages of the Sea. † Cyr, Annette. â€Å"Long Term Effects of Residential School. † suite101. com. sui te101, 3 Mar. 2009. Tues. 16 Nov. 2010.

Do You Prefer Eating Out to Eating at Home? Essay

Nowadays, some people like to eat at home and prepare food by themselves but others prefer to eat outside in restaurants or at food stands. As far as I am concerned, I prefer to eat at home. Of course, there are some advantages eating out. Firstly, restaurants offer a more comfortable environment to eat and the food there tastes more delicious than home-cooked meals. Everyone has different favorite dishes and restaurants may satisfy all tastes of its customers. In addition, eating at restaurants is a good way of getting together with friends. People go to restaurants so that they have a private space to discuss something. Many people think that it is easier to do a business when they eat and negotiate at the same time. They do not need to worry about washing dishes and clearing. For people who are busy to cook, eating out is certainly an ideal choice. Furthermore, for people do not know how to cook and do not have someone to cook for them, eat out seems to be the only choice. However, many other people prefer to eat at home. This is because eating at home is much cheaper than eating at restaurants. Instead of spending money for expensive meals at a restaurant, people can prepare for a meal and save lots of money for other purposes, so that they do not want to go restaurants for lunch or dinner. Other people choose to eat at home just because they would like to spend time with their families. While having dinner at home, for example, they can share their happiness and troubles in jobs with their folks or even talk about a television program they like best. I think that whether people eat at a restaurant or at home, the most important thing is whether they feel comfortable or not. However, if I have to choose, I will eat at home because it is a way to save my money and above all, I can have a good time with my family. The main reason is that at home family members can prepare their meals and enjoying their food together, which can enhance their relationships. Family members can talk, make jokes and exchange feelings on current affairs with each other while preparing a meal. Parents have a chance to communicate with their kids and keep track of what they are thinking and doing; while children can learn to help with some household tasks and develop intimacy with their parents. Imagine that you and your brothers and sisters help your mother to cook on weekend, and enjoy the food later on, and you feel everything is so nice. General speaking, eating out side is comfortable and  convenient, but eating at home has more benefits. I prefer to eat at home.

Qr Codes

Companies can place CRY Codes on clothing, brochures, advertisements, banners, and ore. The article debates whether this technology will have a significant impact in the marketing tools a company uses. Companies can use CRY Codes in various ways to market their product. The article discusses how some enthusiasts of CRY Codes wrote a book about this new technology, entitled The Now Revolution. In their book they included several CRY Codes throughout the book that users could scan and receive additional information, graphs, charts, and videos.This took their book to a whole new level by turning it into an interactive process for the consumer. CRY codes an also be used by companies to link not only to their websites, but to their phone numbers, email, text messages, and more. The codes then can be traced by the creator to determine phone users, I. E. Phone, Android, etc. , and geographic locations of the consumers. I think this specific capability of the tool Is very beneficial to compa nies especially when determining what location to target their marketing.Also, if a company is considering creating an app, they can use this information to determine whether an phone, Android, Windows, or Blackberry compatible app would be most beneficial. In general, it gives companies another means to determine who is interested, how many people are viewing, and what location they are coming from. Another company that currently uses CRY Codes is Best Buy. Best Buy has CRY Codes next to the price tags on TV's. These codes link to customer reviews of the product that they are Interested in.This application really is helpful for consumers when making big purchases like this. It allows the consumer to immediately check the reviews In the store, which can speed up the transaction process. It may make challenges for salespeople though, since they have Limited control for negative views that they may be linked to. With this, Best Buy can track which TV's are linked to more frequently an d which ones consumers are simply not interested in reviewing information about.CRY Codes help provide companies another way to calculate Brand Development Indexes. They have the ability to use this tool to localize their marketing strategies. They also can use this to determine on a local level how many users in that region are engaged. This information helps the companies establish and measure the core objectives in their marketing plans. It also allows the company o be in control of some Information that consumers can easily be directed to by the appropriate placement of the codes.The concern with CRY Codes is whether they will be used actively In the future. They could be very beneficial to customers and companies, but they need more exposure to get to that point. With the number of smartened users growing rapidly, the readers will be available to more and more people. The more companies begin using codes, the more consumers will start to notice teen. Walt ten ease AT using teen slimly to retrieve a phone mummer I this technology is going to grow in some form or another in the future.

Marketing Management Essay

The brand is the most important factor in the marketing strategy of a company. Brand represents the name under which a company markets a product and therefore it is an important factor in the overall growth sale of the product. A brand identifies a product from similar other products. In marketing a brand is perhaps the most important factor that differentiates the performance of same products in the market. There will be strong and weak brands in the market but this depends on the product quality and the appeal that the company markets to the target consumers. Stronger brands tend to sell more events without marketing since they have already won the heart of the consumers. A brand strategy can be defined as an important strategy that a company takes to market its product. A brand strategy is an important strategy that is undertaken by a company to create a strong brand in the market. There are important factors that a company has to take into consideration in formulating a brand strategy. Aaker came up with important factor that a company has to consider in their brand strategy in order to ensure that there is overall success of the brand in the market. Brand equity is a term which stem from the greater confided that consumer has in a brand compared to the competing brands in the market. This is the way in which consumers perceive a certain brand as more fulfilling to their needs when compared with other brands in the market. It is brand confidence which later translates to the consumer loyalty in a brand. This confidence also helps the consumer to be able to pay a certain premium price in order to obtain certain product in the market. This paper will look closely into brand equity in light of the Aakar model. It will look into the application of brand equity following the Aaar model for Blacks which is one of the leading shopping outlets in Britain. It will apply the four factors to make recommendation to the board on what the company can undertake to develop strong brand equity. Background of the company Black Leisure Group is one of the leading companies in the UK that holds different shopping outdoor groups under that name. The company has been raised an important preference to customer owing to strong brands they have created in the market. Under the company there are three outdoor groups which operate under that name. These include millet, Blacks, Free Spirit, Mambo, and O’Neill Rectal and O’Neill Whole sale. Millet is the largest outdoor retail in the UK and has specialized in the provision of all the products which are used in various outdoor activities. On the other hand Mambo and Free sprit are the leading rattail chain in the emerging UK board wear market. The company has been able to consolidate the retail outdoor marketing by positioning different outlets in different markets. This has ensured that there is a high level of specialization from each retail outlet which has given the company a competitive edge when company to others. This is because all the groups under the name market different product and they are able to give the best owing to a high level of specialization. Freespirit is the leading UK shop which is known for distribution of the surf, skate and snowboard, footwear and others. The demand of the product in the market has been increasing and currently there are more than 30 free sprit stores distributed all over the UK. They mainly cater for the young, active and the fashion conscious men and women who have shown increasing need for these products. On the other hand Mambo has risen to be a leading Australian surf and street wear brand. The product was launched in 1984 in a pair of some reasonable authentic board shorts and a small range of oversized t-shirts. The brand has grown over the years from an irrelevant and sardonic brand into an icon in the surf wear labels. This has been achieved through effective brand management strategy which has made the brand a name in the surf wear segment. O’Neill has grown to become a leading name in the world of board wear. The Black Leisure Group plc has been the exclusive right of distribution of this brand. The brand in sold in wholesale and retain in the whole of UK and currently there are about 8 outlets which operate under the name of O’Neill mainly selling the board wear. The Board wear Division is comprised of the wholesale and the retail arms of the O’Neill brand which has risen to become one of the leading names in the board wear market. In order to consolidate the market well, the group has been given an exclusive distribution right for the brand in the UK market. Dimension of brand equity Brand equity is build around brand personality. Bother terms are important and they are used to support the other. Brand personally describes the core factors which to identify brand. These are the characters of a brand which helps a certain market segment to identify with that brand compared to all the other brands in the same category. Brand personality is therefore a measure of personality related to a brand in the market. Brand personality is an important concept that helps to identify the brand with the target market. It is personalization of any brand according to the target market. Brand personality is therefore the profile of any brand which is used as an analogy with human beings. They are those characteristic which will assist somebody to like the certain brands compared to the other brands in the same market. There are many considerations that a customer makes when they are in the market. There are those consideration that will make the customer get more attracted to buy a product while there are those which will make someone to dislike a brand even before it they have had an experience with it. Therefore there are specific characteristics in a brand that helps the customer to choose one brand from the other. When we go shopping we usually make a number of considerations which can be cognitive, economical or psychological. For example unless we are doing impulse shopping we will always purchase a product that we need. This means that we must have a physiological factor that is compelling us to purchase that product. But when we go shopping, we are likely to meet different brands in the market. Among all those brands we are supposed to purchase one. At this juncture there is different consideration that we will make to choose one brand from all those we find in the shop. One of the considerations we are like to make is the economic consideration. Most researches have shown that customers are likely to by that product that will give them maximum utility from the amount that they will invest. No one is likely to purchase a product that will not give them the needed value. We will also make cognitive consideration like we are likely to purchase products that we think matches our class. In this case this might also depend on the place where we are going to shop. All these factors are found in the brand that we are purchase. We will purchase the brand that will earn more marks after going through this consideration. This is an important factor in the marketing and the branding strategy since a brand will tend to include most of the characteristic which will enable it to appeal to the target market. Therefore brand personality will be the characteristic in this brand which will help the customer to give it more markets when compared to the rest of the brands. These are the characteristic of the brand that makes the customer seen the brand as more fulfilling to other needs compared to the other brands. They are important factor in that brand that can reflect their personal characteristic. If a customer thinks they live in the upper class, then they are likely to purchase products which also reflect an upper class even if they are the same with others. There has to be a difference that the customer will attribute to that brand that will make them differentiae it with other brands. This will help them to make the final decision to purchase the product. Therefore brand equity as build around brand personality can be described as the incremental value of a certain product which can be attributed to that brand. It is the value that a consumer will attach to a product owing the strength of the brand in the market or owing to the overall value that the consumers are likely to attach to that certain brand. They are important aspects of the product that have helped the consumer to develop confidence in the brand and which makes them to ultimately choose to pay a certain price for that product compared to the others in the market. Brand equity according to Aaker According to Aaker, there are important steps that brand must go through in order to win the said confidence of the consumers. These are important steps that the brand goes through in the market before it is finally recognized by the consumer and before it makes an impact in the consumer market. The following are the important stages that are important in building brand equity: †¢ Awareness of the brand †¢ Brand association †¢ Perceive quality †¢ Brand loyalty †¢ Other brands asset or the competitive advantage Aakder assert that brand equity gives value to customer through building the capacity of the customer to interpreter and process the information and to develop confidence in the decision making process as we described above. It also helps to raise the valve of customer by enhancing the user satisfaction of the brand. (Aaker 1991, p. 92) On the other hand the same brands equity provide value to firms through the enhancement of efficient and the effectiveness of the marketing program, enhancing brand loyalty, prices and the margin, and through enhancing the extension, the leverage of trade and raising its competitive advantage of the brand. (Neumeier 2006, p. 38) Brand equity is therefore useful to both consumers and the firms. It is an important marketing process that determines the way a product is received by consumers and how it performs owing the seen value to the consumers. (Chu and Hean 2006, p 24) Application of the brand equity model to Blacks Leisure Group To accept and understand the applicability of brand equity model, we will review how this model can be applied to Black Leisure group to understand how the company has built its brands over the years. We will also give recommendation on the further steps that can be undertaken by the company to develop its brand more in the market in view of the personality qualities of the consumers who purchases products from the company. Black Leisure Group is one of the companies which have build strong brand in the UK market. The company has been specializing in an exception market which can be perceived to have low demand of the product but apparently it is one of the biggest marketing the UK. The market has been growing over the years and the company has responded by producing various brands which are targeted to satisfy the growing market Brand awareness This is the initial step in any brand equity strategy. Brand awareness will encompass various efforts that are carried out by any company in order to raise the awareness of its brand in the market. Brand awareness is usually achieved through a number of ways which are aimed at ensuring that the brand reaches to the target market. (Keller 2003, p. 50) Black Leisure Group has been making important steps in creating the awareness of their brands. The most important steps that have been taken by the company have been through advertisement in various advertising outlets. Advertisement remains the single most important activities that can be used by any company in order to create brand awareness in the market. The company has carried out various advertisements in the mass media which are aimed at reaching the target market. However the company has not explored all the available channels to advertisement its product. It overlies on its website to take its proudest to the market. This means that brand awareness is only limited to the segment of the market which is searching for outdoor wear. It should diversify its advertisement strategy so as to reach wide segment of the market even for those who are not involved in advertisement. Brand association Brand association is an important factor in brand equity. Brand association describes the extent to which customers can actually association with the brand that is being sold in the market. Brand association is determined by the extent to which a brand can satisfy the demands of the consumers. (Ailawadi, Donald and Scott 2003, p. 43) Black Leisure Group has come up with effective brands which the consumers can associate with. The Group has identified important characteristics in their target market group and the therefore it has produced products which reflect the needs of this group. Brand association comes as result of the product bearing the most important characteristic that the target consumers can identify with. The company should therefore come up with an effective market data that will identify the specific characteristics which can be used by the target group to identify with. In order to understand the important characteristics the company will include in its product, an effective market study should be carried out which well help the company to formulate brand strategy to identify with the target consumers. Perceived quality Perceived quality describes how the consumer thinks they will get in the products compared to what they would get from another brand. It is the comparative advantage of a brand compared to the others. Perceived quality is important in the purchase decision making process since it is the main factor that is considered by the consumers before they purchase their product. For a company like Black Leisure Group, consumers will make decision on whether to buy their products depending on the quality of their brands compared to other brands in the market. In order to rise the perceive quality of their brands, the company should come up with high quality demands that will meet the needs of the consumer and offer them at an affordable prices. This will ensure that the consumer finds more value for their money. Brand loyalty The brand loyalty in a brand comes only after the customer has experienced the product and when they find that the product satisfies their demands. It is an after purchase experience of the product that makes the consumers to identify with a particular brand. When the consumer finds that the products are satisfying their demands, they are likely to purchase it again unlike when the product does not satisfy their demand. (Keller 2003, p. 41) Black Leisure Group has provided their customer with goods which keeps them coming again. Most of the consumer in these shops has been repeated buyers which mean they have already experienced the quality of the products from these shops and they are likely to go for more of their products again. However the company should invest more in the development of their brand in order to address the changing consumer demands. With the increased globalization, customers are having experiences of different products and the marketing strategy has to be kept up to date with the new developments in the market. This will ensure that the company meets the changing nature of consumer demands. (Leuthesser, Kohli and. Harich 1995, p. 92) Competitive advantage Competitive advantage describes how a brand appeals to the consumers compared to the other brands in the market. Competitive advantage is the sum of all the above process we have reviewed and it describes the specific way in which the brand appeals to the consumer when the compare its value and that of other brands. The Black Leisure Group products have created a competitive advantage over the other brands in the market by given consumer value for their brands. It has ensured that it provides quality products that meet the needs of the consumers. Conclusion and recommendations Black Leisure Group has strived to create strong brands in the market which has become its important selling point. The company has risen to become a leading outlet for outdoor activity wears. However there are still important areas that the company can improve on in order to widen its market base. The company should come up with more advertisement activities which will ensure that it targets a large customer base. The company should also come up with a variety of needed products which are more aimed at addressing the changing nature of consumer demands in the market.

Classical music of 20th and 21st Personal Statement

Classical music of 20th and 21st - Personal Statement Example This "Classical music of 20th and 21st" outlines the development of classical music in this period of time and composers who influenced it the most. Arnold Schoenberg is a 20th century avant-garde composer that would go on to influence John Cage. His contributions to contemporary composition and music are well regarded. In terms of the questions of tonality and consonance, Schoenberg has a number of periods that must be considered. In his early compositional periods, he was more aligned with tonality, albeit in an experimental context. As he moved on to his later periods after 1908, he gradually adopted a more avant-garde style that embraced consonance (Kamien 2008). One such example of compositions in this later period is ‘Pierrot Lunaire.’ Similar to Arnold Schoenberg, Charles Ives began his compositional journey producing works with traditional tonal qualities. His work in such early compositions as ‘Variations on America’ demonstrates this tonal concern. In Ives’ middle and later periods he gradually adopted a more experimental style based on atonality and experimentation. His work in ‘Symphony 2’ demonstrated a shift in this direction that would later be more fully realized in his mature work. As his work further developed in ‘The Unanswered Question’ and ‘Three Places in New England’ he adopts a nearly entirely atonal sound. These works build towards what traditional classical music would realize in a melodic climax, but rather than delivering this, Schoenberg returns to atonal dissonance. Igor Stravinsky Russian composer Igor Stravinsky explored tonality in a variety of his compositions. Among the composers examined, he is perhaps the most renowned for the fantastical nature of the reaction to his famed composition ‘The Rite of Spring’. The composition, written for a 1913 ballet was such an avant-garde experience that the crowd rioted. The composition itself, while exploring traditional tonality in segments, is largely an atonal work. Some of Stravinsky’s other famed compositions demonstrate a similar concern with these challenging elements of sound. For instance, his work on ‘Histoire du soldat’ demonstrated similar concerns with consonance. Stravinsky’s late period work would explore 18th century classical styles, yet reinterpret them with his characteristic experimental elements, meshing both tonality and consonance. Sergei Prokofiev Similar to Stravinsky, Prokofiev was a Russian composer who developed a number of works for the ballet. To a great degree his works reflected a similar concern